Looking for ways to jumpstart your engagement? Whether your goal is to spread awareness or grow your audience, better engagement will be your key to success. Personalise the Approach Your audience is your greatest asset for your campaign. To run a successful social campaign with plenty of engagement, you must know your target and what they’re likely to respond to and enjoy. To gain insights, you’ll need to do some research. Look at which social media channels the people you want to … [Read more...]
Archives for January 2017
Do you need to set up a social media campaign?
Plan Your Campaign Are you launching or marketing a new product or service then social media campaigns work great with pivotal moments in a company’s life. Any time you need to communicate goals or generate a buzz then social media is the platform of your success. As you and a team begin to plan a campaign, a tactical social media plan is essential. You will use it to organise your short-term objectives for each of the social platforms you choose, and for general content ideas that you can … [Read more...]
Are you struggling to remain visible in Facebook’s news feed?
Wondering how Facebook decides what to show in the news feed? Facebook Prioritises Content Topics in the News Feed Based on the Time a User Spends on Similar Content Previously, Facebook said it wouldn’t give higher organic reach to articles in the news feed. That didn’t mean these articles would not be part of its algorithm to determine what posts should get more organic reach in the news feed. Facebook now use time spent reading or watching content as a signal that a particular story … [Read more...]
Do you want to generate more leads from Facebook?
Interested in using Facebook ads to promote a lead magnet? Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. Get to Know Your Ideal Customers Facebook is a crowded place and you have only a second to get someone’s attention. You need to create a message that will stop your target audience from scrolling past. You can do this only if you know your audience well. Find out what matters … [Read more...]
Have you ever thought about using social media emoji?
Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality. Use Emojis on Facebook Facebook is one of the biggest adopters of emojis in one form or another. You now have ways to tell others your mood, from emojis to feelings. Businesses are even now using emojis on Facebook to respond to customers, convey an emotion, and speak their customers’ language. They can help make customers feel like your company listens and … [Read more...]
Looking for new ways to share your products on social media?
Looking for new ways to share your products on social media? Add Links to Products in your Instagram Your Stories Now Instagram feeds are arranged by popularity rather than in chronological order and it’s more challenging to get visibility for your business. Instagram lets you include a link or mention in your stories, which will make it easier for an audience to browse and shop your products. There is now a swipe up option on the See More tab where you are taken directly to Your landing … [Read more...]
Why Use Twitter Direct Messages for Customer Service?
Why Use Twitter Direct Messages for Customer Service? Smash Social feels that customer services inquiries need to be taken from public to private conversations and maybe the new Twitter Direct Message feature may be the solution. The goal of this new feature is: If you’re dealing with unhappy customer, you don’t want to frustrate them by explaining that they must follow you so you can start a private conversation with them. With this new feature, you can take a conversation private without … [Read more...]
Tips to Help Create Better Facebook Live Broadcasts
Facebook introduced Facebook Live back in summer 2015, Originally made available only to public figures, the feature was eventually made available to everyone in early 2016. And it's quickly rising in popularity - brands like Tough Mudder, BuzzFeed, and Tastemade in particular have made great use of Facebook's live-streaming option, boosting both their overall audience size and engagement rates. Ans while many users are still figuring out what works well with their viewers, some clear best … [Read more...]
NEW YEAR, NEW SOCIAL; 2 QUICK FIXES TO TIDY UP YOUR SOCIAL MEDIA CHANNELS
CUSTOMIZING YOUR FACEBOOK LAYOUT You may have seen that Facebook is rolling out a new layout for brand pages. The new layout contains customizable sections in the middle column, new templates for different business types with several tab options, and an easier way to see and share the unique URL for each tab. This will allow your brand page to highlight initiatives or key features that are important to your audience, such as Location Pages for retailers and restaurants. There are several … [Read more...]
Why Google Plus for business?
Google+ Business Page Google Plus was established in the beginning of 2013 as the second largest social network in the world. When you create a Google Plus page, you will create new business opportunities across all of Google’s products ie: bringing you closer to the top in Google searches, to having a Google map with directions to your business and appear when someone types in your brands name, we strongly feel these are not benefits you’ll want to miss out on. Steps we take...... 1. We … [Read more...]