Looking for unique ways to generate leads with Twitter? Twitter is discontinuing lead generation so now is the time to put new techniques in place. Have a search funnel in place to help find people who are tweeting qualifying keywords. Twitter is a huge fountain of opinions/questions, and a way to tap into this is through the Twitter Advanced Search option. If someone tweeted, “does anyone know a good photographer in London?” and you are a photographer in London then this is a perfect person … [Read more...]
Archives for February 2017
Do you want to manage social media more efficiently?
Do you have the right tools? To take control of your approach, you will need resources that work well with your business. Find who your audience will be, and once you define this you should find the social media platforms that your ideal market is using frequently online. Here are a couple of tools you can use to find your audience across the web. Followerwonk - Specific to twitter, this tool allows users to search Twitter bios / profiles by keywords. This will help to build influencer … [Read more...]
Twitter just keeps growing and this trend is expected to continue!!!
Does Twitter fit into your social media marketing? Here are some tips! Try and craft your content tweets, @replies and promotional tweets all with a flawless style that matches your personality and/or brand. Share valuable content in your voice You want people to read your tweets and feel naturally compelled to click on your links and ideally retweet you. Make sure you add value and have no agenda for “making a sale,” make sure you are strategic and mindful about how … [Read more...]
Let’s look at the variety of social media platforms available today….
Facebook The biggest social media network on the Internet. Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best platforms for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business. Twitter Do you think limiting your posts to 140 characters is a hard way to advertise your … [Read more...]
Are you looking for ways to improve your Twitter updates?
Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. When questions are short, it’s will be easier for followers to respond. Start to fill-in-the-blank tweets to get your followers thinking and challenge to them to show their creative side. The key to this for your company will help to make them more relatable to your target follower interests. Another idea will be to ask … [Read more...]
What’s New This Week??
You Tube expands mobile live streaming and launches super chat YouTube announced mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” using search for the ability to find videos through playlists / recommendations YouTube began testing this new feature last June … [Read more...]
Would you like to generate more profitable leads on LinkedIn?
Wondering how LinkedIn Sales Navigator can help? Improvements to Sales Navigator now gives marketers an edge in lead generation, business development, and brand awareness on LinkedIn. Import Your Leads to Sales Navigator With all the changes LinkedIn is offering free Sales Navigator trials to new and previous customers! Those who’ve never used it get 90 days, while others get a 30-day free trial. Sign up through the sales solutions. Give yourself time. Sales Navigator has predictive … [Read more...]
Pinterest has announced a new search ad!
Pinterest has announced a new search ad, giving marketers the chance to tap into more than two billion searches that our conducted on the platform every month. two billion, in the wider scheme may not be as much as Facebook with 1.5 million searches a day!!! Pinterest is what inspires people to search for Pins. Unfortunately, Pinterest lacks in volume, but has surged ahead of other social platforms in terms of intent and shopping potential. It seems Pinners are not be searching as much but … [Read more...]
Add authenticity to your Brand/Service
When we search a product or brand we go straight to google.....the first few things we see in the search results are company-owned websites and social channels. You can make sure you have the great tags and inspiring content, but you need to focus on building positive reviews because this is key in promoting your online reputation - and it’s your customers who have the potential to be some of your biggest fans. Their stamp of approval means a lot more than you may think. If your customers … [Read more...]
Do you want to market your business with video?
Are you unsure about appearing on camera? You can easily create exciting, low budget videos while staying off the screen. Decide on the story you want to tell and what type of video is best for telling that story. Choosing videos to explain what you do is a great idea. Talking about who you are and what your brand, business, or product does is essential. You can then post this video on your social media platforms. This is a great example, A florist in New York created a video about … [Read more...]