Facebook has announced another algorithm update – 4 days after the last update but now this one has a different purpose. They are focusing on giving more precedence to “authentic and timely stories”, which is aligned with Facebook’s efforts to combat the spread of fake news. New Signals to Identify Authentic Content As explained by Facebook: “One of our News Feed Values is authentic communication. We’ve heard from our community that authentic stories are the ones that resonate most — those … [Read more...]
Archives for February 2017
Facebook TV App
Last week The wall street journal reported that Facebook is working on a new app for television set-top boxes, including Apple TV! Facebook has been slowly creeping into the TV market since the launch of Facebook Live back in 2015. The popularity of video has inspired The Social Network to put more focus on video, with the CEO Mark Zuckerberg noting that he expects Facebook to be 'mostly all video' by 2019. As always Facebook wants to take that to next level, they need to also be able to … [Read more...]
A Little About #’s
Hashtags are a commonly queried element of social media marketing, particularly with people just starting out. Hashtags can be confusing as these are not words you use in a sentence, hashtags are used to help get you discovered. Some people do think tagging each word will help get them seen in more conversations, but that is just a theory. To get the best performance of hashtags, you must conduct a research in order to develop an understanding of which tags are most relevant to your business, … [Read more...]
Want to improve your Facebook ad results?
Looking for more cost-effective ways to reach your target audience with Facebook? Collect Demographic Data Businesses think their target market is a broad group of people. While all working professionals may benefit from your product/service, you need to narrow your target market to a more specific group so you can market your product more effectively. Here are a few practical ways to narrow down your market: Knowing the gender of your target audience is especially important. It’s … [Read more...]
Have you heard Facebook will now no longer personalise a list of trending topics it displays to its users.
The social network has said that everyone will now see the same stories in the Trending section including all locations. They are making this change "to help make sure people now don't miss important topics being discussed on Facebook that might not show up in their News Feed," VP of Product Management Will Cathcart wrote. Facebook is also now rolling out "an improved system to determine what is trending," and finally, all trending topics will now feature a publisher headline below each … [Read more...]
Is there a place for Instagram in your marketing plan?
Do you want to use Instagram effectively for your business? Instagram is more than just a fun, photo-based social network. It can help you to promote your products or services, get more leads and generate conversions! The most important thing first is to link to is your website URL. This could be your blog page, your product page, a custom landing page, a lead generation page or any other page on your website. Want people to go to a specific product page for two weeks and then change it … [Read more...]