Do you get enough engagement on Twitter? Twitter’s value is in its engagement. Unless people are engaging with you it would seem you will be wasting your time. Keep Tweets Under 110 Characters!!! Twitter’s 140-character restriction seems short, but if you max out your characters then your tweets are too long! Shorter tweets with around 110 characters will get at least 17% higher engagement, and there’s a reason. When you leave room in a tweet, it will make it easier for people to … [Read more...]
Archives for March 2017
What’s the Big Deal About Instagram?
Instagram gets more engagement than Facebook or Twitter. A Study of 2,500 brand posts on Facebook, Twitter and Instagram found that Instagram had 58 times more engagement per follower than Facebook and Twitter. Pictures seem to draw people the most...... Highlight User-Generated Content If you want people to be excited about your brand on Instagram, then give them the spotlight. People love to be recognised and when you mention users in your account you know they will be sure … [Read more...]
Facebook Marketing
Facebook is still the most popular but because of it’s longevity, you may find yourself struggling to always come up with new content and fresh new ideas for your company/brand’s Facebook page. It is easy to just write up content, find a cute image to share and post away!!! Approaching Facebook with a strategy will definitely help you improve your chances of actually engaging in conversations with your audience / customers. Timing is everything It does always depend on your audience, … [Read more...]
Do people pay attention to your tweets?
Do you personalise retweets? People like to tweet out posts they’ve read. You can set yourself apart by adding your own opinion, question or other comments to the tweet to give followers more context. Questions always seem to work because you can use them to intrigue your followers (“Have you tried this ***?”) or you can ask followers for an opinion (“Have pictures worked best for you too?”). Either way, people are more likely to click through, retweet or at least tweet you back … [Read more...]
Do you want to reach new audiences on Facebook?
Targeting niche groups of people on Facebook, as well as your primary audience, will help you create new channels of traffic and revenue. Uncover Your Niche Audience Do you brainstorm to yield an immediate option for a secondary audience? Think of your product / service as if you created it for people other than just your primary audience to help you identify what will interest additional customers. For example, if a company's primary audience is men who use razors for shaving, They may … [Read more...]
Have you noticed a drop in your Facebook engagement?
Thinking how you can better engage with your audience? Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments Post a Question..... One of the most effective ways to kick-start a dialogue with your audience is to ask a question. Then you invite a response. If fans relate to the question and you find a way to leverage their interests / needs, they will find it hard not to answer you! ie: Specific: What’s your … [Read more...]
Do you use LinkedIn for business?
Now you can incorporate video into your LinkedIn marketing. Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business. Why Use Video? From Facebook and YouTube to Instagram video and stories, there’s a huge push to make video now part of your content strategy. While LinkedIn hasn’t introduced any new video features, it’s still a viable platform for using it to stand out. There are three places you can use video … [Read more...]
Not sure if YouTube can help grow your business?
Small businesses must continually think of ways to get products and services in front of as many people as possible. Using YouTube for your business can be a cost-effective way to grow, if used regularly as part of your marketing strategy. Not sure if YouTube can help grow your business? Understanding YouTube’s algorithm will help your channel and videos be seen by more people. Align Content Development Searches To compete on YouTube, you need to find the precise words and phrases … [Read more...]
When was the last time you updated your Facebook page?
Interested in creating a more professional and engaging experience on your page? Branding With Your Cover and Profile Photos will help..... Did you know you have a high level of visibility on Facebook pages. Make sure your cover photo is visually appealing and aligns with your brand’s image. If you want to draw attention to a current campaign, it's best to promote it with your cover photo. You should consider rotating your cover photos to match your latest campaign or perhaps … [Read more...]
Are you new to twitter? Stuck with what to do next?
Here are some useful Tips! Present your brand Your twitter account and profile are the foundation of your twitter experience. It’s your chance to tell your business story to the twitter community. It is important that your twitter presence has the same look and feel as your other online platforms. This helps people identify your business and build the trust. Choose an account name and the images consistent with your other online presences and your brand. Choose your twitter username … [Read more...]