New Research...... Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? It would seem advertisers must be able to serve highly targeted ads to audiences in order to accomplish their goals. Facebook’s (and therefore Instagram’s) ads platform is one of the most robust of all social networking platforms because of the vast amount of user data that Facebook has access to. Without user data to reference, marketers are throwing darts in the dark, hoping … [Read more...]
Archives for April 2017
Do you want to reach more locals with Twitter?
Wondering how to build connections in a specific location? Rethink your follow strategy..... Many Twitter accounts are not actually run by real people. They are automated programs called bots. And some of them are spammers. There are bots that provide useful information. However, most are generating out tweets from other people and other sources that are not on target for your Twitter business goals. They start to clog up your Twitter stream and don’t provide you with any business … [Read more...]
Want to increase your visibility in your local market?
Wondering still if social media can help you? Features on social media support your local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your area of the world. Connect using Facebook There may be over 1.4 billion active users on Facebook, but only a fraction of them live near your business. There are ways you can overcome the low organic reach of Facebook pages to engage your local customers. Start with promoting Facebook … [Read more...]
Do you have a YouTube channel?
Are you looking for ways to keep viewers watching longer? Understanding ow to set up your YouTube videos will increase the your number of views on your channel and help to generate and deliver longer viewing sessions What Is YouTube Watch Time? Before October 2012, total number of views was YouTube’s primary factor in ranking videos. However, when YouTube updated their algorithm that same month, watch time became the #1 ranking factor. Watch time is the total amount of time in aggregate … [Read more...]
Whats New This Week?
What’s New This Week? Instagram launched a new Instagram Direct that makes it “fast and easy to turn any conversation into a visual conversation with photos and videos.” All texts, uploads, and reshares sent in Direct will now appear in the same thread with disappearing photos and videos, which allows users to go back and forth with [their] friends. Disappearing images and videos will be highlighted in blue in the inbox, where they can be viewed and replayed once. The new Direct is now rolling … [Read more...]
Why Share Instagram Content on Facebook?
Why Share Instagram Content on Facebook? With the Facebook algorithm always changing and giving news feed priority to posts from friends and family, many businesses are seeing reduced organic reach. Fortunately, there’s a way to reach more people on Facebook without paying for advertising: by using Instagram. There are many other factors that can influence reach, such as the text, image, time of day you post, the content’s topic etc but there’s enough evidence to support the idea that … [Read more...]
Look what’s new this week
This week it came to light that Facebook appears to be slowly rolling out native split-screen, two-person broadcasts in Facebook Live. This new feature will be currently limited to personal profiles on Facebook’s iOS mobile app for iPhone. It does not seem to be available for Android or desktop and as yet hasn’t been extended to pages. Facebook did announce two-person remote broadcasts along with other upcoming updates but the company hasn’t released any official news or … [Read more...]
Does your business have a social media strategy? Are you new to social media?
According to research over 50% of small businesses need help with social media. There are many businesses that do have a social media presence but many are not engaging on those platforms and therefore not meeting their goals. With planning, your business can use social media effectively. Determine Your Business Objectives for Social Media How do you want to use social media to help your business? What do you want to achieve? Make your goals measurable and achievable. Here are some … [Read more...]
Do you want more followers on Snapchat?
Are you taking advantage of every platform option? Knowing how to use the right tools to their fullest potential will help you grow your following and increase the chances that others will discover your Snapchat profile. Make an In-Person Connection The easiest way to get people to follow you is when you’re with them in person, where it’s simple to share your username or your snapcode. Add by Username - If you want to add someone by username, open Snapchat and tap Add Friends. An … [Read more...]
Do you want to add a feeling of urgency to your marketing?
Live video will help to create a unique, real-time experience that will help to encourage your audience to make a comment and interact with you....... Why Live Video? Going live helps to add elements to video on social media: urgency and interactivity. Even if a live video is saved on a platform for future viewers, the experience offered by a live video is available only at the time of broadcasting. Live video also has a benefit that even the television lacks: the audience can … [Read more...]