Facebook news for July 2017.... Group admins have more control over their communities!!!! Facebook is adding features to now help Group admins manage their members and grow their groups. These new tools will provide admins with a clearer understanding of the member activity and allow more control over Group members and posting. This includes: Group insights — Admins will be able to see real-time metrics about growth, engagement and membership, like the total number of Group posts … [Read more...]
Archives for July 2017
Have you ever wanted to save Facebook content to read later?
Facebook Save Button..... Sometimes you just do not have the time to read articles as you come across them so you will want to save it for later. Some people simply take a screenshot of an article they want to save and then email it to themselves so they can go back and remember to look at it later. We all know what that then means. We say we’ll look at it later and end up forgetting about it until we have lots of other things piled up!! There are simple ways to save good Facebook … [Read more...]
Does your business have a clear Pinterest strategy?
Do you wonder how Pinterest can help your business? Help to increase your Brand Authority Are you looking to establish authority in your industry? Position yourself on Pinterest as an authority in the your industry by creating several Pinterest boards that will provide useful information to your followers while promoting your products in a fun way. You certainly don’t have to create all the content you pin on Pinterest. To allow you to position yourself as an authority in your niche … [Read more...]
Instagram is starting to look more and more like Snapchat
Instagram is starting to look more and more like Snapchat, and now we have another update!!!! If your looking to react to someone’s photo / video sometimes you want to use a photo or video of your own. Why waste too much time typing when you can just take a shot instead? You can use all the "creative tools" found in the Instagram camera, including all filters, Boomerang, rewind and stickers to show the exactly how you feel about what is being shared. The reply feature will let you use a NEW … [Read more...]
Do you want to be seen as a leader in your industry?
Is content marketing part of your strategy? Target Readers.....not just buyers! Have you ever considered creating a reader persona? A reader persona describes a person who may never buy anything from you, but still wants to read and share your content. Targeting reader personas is just as valuable as targeting specific buyers, because it extends your reach and that’s what being an influencer in your industry is all about. Use your understanding of your reader persona to create the … [Read more...]
What’s New This Week
Two person live broadcasts..... Facebook is slowly rolling out split-screen, two-person broadcasts in Facebook Live. This brand new feature is currently limited at the moment to personal profiles on Facebook’s iOS mobile app for iPhone. It is not yet available for Android or desktop and hasn’t been extended to pages yet. Select users can go live from their personal profiles and then invite one other iOS user to participate in the broadcast as he or she begins watching. LinkedIn introduces … [Read more...]
Instagram’s Launching New Tools to Remove ‘Toxic Comments’
Finally, Instagram’s rolling out moderation tools which will detect offensive language and spam, but also comments that are considered discouraging for other users. As explained by Instagram..... “Many of you have told us that toxic comments discourage you from enjoying Instagram and expressing yourself freely. To help, we’ve developed a filter that will block certain offensive comments on posts and in live video.” On the picture, you will see users will be able to activate the option … [Read more...]
URL Shorteners on the platform..friend or foe?
Don’t Use URL Shorteners on the platform... A recent study found that engagement rates were three times higher for Facebook posts that use a full-length URL, rather than a link generated by a URL shortener like bit.ly Why you may wonder? The sensible explanation is that Facebook users want to know where you’re leading them. This makes sense considering all Facebook users are increasingly accessing the social network exclusively from their mobiles. A shortened URL does not indicate the … [Read more...]