Christmas marketing campaigns by big brands have become more creative by the year with social media now playing a major role! Take the John Lewis ad, featuring Buster the Boxer trampolining, it has now been named The world’s biggest Christmas advert on YouTube. It used Snapchat to help and was one of the most shared videos on Social Media! Even Snapchat users added a lens photo of themselves as Buster the Boxer! As a small business we know every time that it’s easy to feel disheartened … [Read more...]
Archives for November 2017
Is your business on Instagram?
Are you looking for ways to stand out this holiday season? There are simple ways that you can use to grab attention Ask your followers to choose their favourite....... It's fact that asking questions on social media is a great way to generate engagement. This winter, you can take that strategy a step further by asking your audience, “Which one?” that they may prefer...... Simply place two similar products next to each other in one image and ask your followers which one they prefer … [Read more...]
Why would a small business need a social media manager?
Many small business owners do struggle with justifying the investment... Many think that it's not worthwhile or feel that it is not a good fit for their products/services or industry but there are still a fair few business owners that believe that with enough research and hours, they can accomplish a great marketing strategy. Almost every small business owner is in business to make money and succeed. Each business owner is in a specific industry because they have a skill set and as soon as … [Read more...]
Where are my audience?
There is nothing worse than setting up your profiles, posting every day, and what ever you do.....no one is coming, not even to look .... We know that feeling can be pretty low because you’re starting to think that all of this is a waste of time and that only the bigger brands who are active have a huge brand following .... getting traffic can be pretty hard..... As a small business you need to get and grow a following, requiring lots of patience or you will simply give up. Growing a … [Read more...]
A day in the life of a social media expert
A day in the life of a social media expert is not as simple as some may think!!!! The number of actions and tasks that we must engage in can seem overwhelming, We are not just updating on different profiles every day alone, we ensure we connect with potential new followers and help our clients grow their audiences...... Are you over whelmed in your business? To prevent yourself from feeling this way and unable to get anything done, refocus your efforts on the following daily tasks you … [Read more...]
Using Instagram to boost your sales for Christmas time……
Instagram has fast become a game changer for many businesses. Scrolling through your Instagram feed takes you off to a visual view products, places, and experiences your circle are sharing and recommending but brands understand that being present on this feed is the perfect word of mouth marketing, and will quickly find as many ways to monetise this. Studies have shown that Instagram produces some of the most engaged traffic of all social media platforms with 75% of online businesses taking … [Read more...]
Opened a small business, but what’s next?
You’ve launched your website, opened your doors and created a Facebook Page for your new small business, but what’s next? It’s time to get people aware of your brand and what better way than social media...... Many small businesses, approx. 94% use social media as a key marketing tool, but doing it with a strategy is a whole different subject. Paid adverts, organic reach and posting the relevant content across all your social media platforms is not the easiest thing do when you are running … [Read more...]
Do you advertise on Pinterest?
Ever wonder how to add video to your promoted pins? Autoplay video pins are not commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. Why Use Pinterest promoted video pins? Videos aren’t as widely used on Pinterest as other platforms, but their numbers are increasing. According to Pinterest’s calculations, the platform saw a 60% increase in video pins from 2015 to 2016, and that trend has only continued in 2017, suggesting users … [Read more...]
Is your business using Facebook?
Facebook is an excellent marketing tool that some businesses still are not using!!!! Facebook is more than just connecting old friends and bringing together new ones. Promoting your business and gaining new customers and engaging with current customers with Facebook is crucial for any brand..... Learn the important details about Facebook. In order to take advantage of Facebook, you need to ideally know it well. Find out how others use Facebook for their marketing and ensure you get to … [Read more...]
Social media managers are lucky
Did you know people say social media managers are lucky because they get paid for hanging out on Facebook, Twitter and Instagram all day while others would simply get in trouble for going on Social Media whilst in the workplace..... I promise we are working just as hard because we are determined to see positive results and help local company's grow there brand professionally and in line with market trends..... A typical day for us at Smash Social involves planning and … [Read more...]