Do you want to drive Facebook traffic to your website without using Facebook Ads? Facebook cover photos may help...You may be thinking why you should use Your Facebook Cover Photo in a lead capture Campaign? One main frustration for businesses on Facebook is that most invest time and effort into building a following and then this algorithm everyone is worried about starts to take over. According to a study last October 2017, less than 9% of fans see what pages post organically and now with … [Read more...]
Archives for January 2018
Are you using LinkedIn?
We have not covered LinkedIn lately but nearly every industry uses it to help find and look at job candidates,and we would say over 90% of recruiters rely on it! So, are you using it yet? Do you find it daunting and are unsure where to start? To start with ,your profile needs to be a total, honest record of your professional life. People need to be told who you are and what you do because this is your online reputation that you need to take control of..... What shall we … [Read more...]
Why Instagram Stories need to be a part of your strategy
200M Daily Active Users Every day, over 200 million people use Instagram Stories. That’s now more than SnapChat – making it one of the fastest growing platforms, ever! (Snapchat’s user experience was clunky and hard to learn, a downfall that led users to completely abandon the app in favour of using a platform they were already comfortable using.) What does this mean for you? There are a HUGEMONGUS number of eyeballs already on the platform. Instagram Stories are … [Read more...]
Are you still concerned?
Are you still concerned about the impact of Facebook’s recent announcement on changes to the news feed? I spoke to you all recently about the new Facebook changes that Zuckerberg announced only a few weeks ago.... I was amazed really myself because as an online marketer I suddenly realised how many people we work with that rely on Facebook for their business and what exactly this could mean for them? I have since been searching, reading and making sure we know exactly what our clients … [Read more...]
Instagram is NOT just for the cool kids
Instagram is NOT just for the cool kids!!! It's now been around for a good few years with it now being most people’s new favourite obsession...... With huge Facebook changes many are now looking at the platform and some we know have no idea where they should be starting....... Are you not using Instagram yet? At Smash Social, we wanted to give you a step by step introduction...... Instagram is a great app for sharing photos and videos from a smartphone.....Many of you may not yet be … [Read more...]
Social Media Shake Up
Wow didn't Mark Zuckerberg shake things up last week, making his announcement about another new Facebook update. We, as marketers do spend lots of time talking about the Facebook algorithm on a day to day basis!!!! Facebook started out one way, then they have now decided to put better content in front of users, and also then force Facebook business pages to start spending money on adverts!. As users of Facebook, the perspective is totally different because it is nice to see updates from … [Read more...]
Looking Forward!
It is a few weeks into the new year and my perfect opportunity to take a good look of where we are today in our business and work out what we need to change to get it exactly where we would like to be. this is relevant to anyone who has their own business too! So now I need to ask myself.... where do "Smash Social" want to be at the end of 2018? I start to analyse what did and didn't work in 2017 to help make 2018 more successful. Sitting at my desk only a week into the month of January I … [Read more...]
Disillusioned with Facebook, Don’t Fret
Plenty of business owners already became slightly disillusioned with Facebook over the last year because the organic reach has dropped to new lows (less than 5%) meaning that it's increasingly difficult to get your page posts seen by anyone.... This does not mean you should give up - far from it! Facebook is still a marketing goldmine for business owners and will always be a great platform. We do not want our clients to be negative because at Smash social we will ensure all your needs are … [Read more...]
The Facebook Shift!
Facebook said this week it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shared by family and friends, rather than seeing the news feed filled up by organisations or brands. This revamp comes after revelations that fake news and other content has taken over the platform since 2016. This coincides with when the Russian operatives were successful in spreading fake posts and misinformation on Facebook. These latest changes may be subtle, (time will tell) … [Read more...]
Facebook’s news feed is changing so how will this affect us……
Facebook has said that it is time for a change and now will want its users to have more meaningful interactions...... We have now seen the announcement from Facebook that yet again they are changing the algorithm that runs the news feed, this is where Facebook displays a selection of posts from users and Facebook pages however now it will no longer prioritise content seen the aim now being to help you have more meaningful interactions....... So this means change and we all know that even though … [Read more...]