What is Instagram Live? Instagram Live videos are a part of Instagram Stories, so you will always find them at the top of your screen while using the Instagram app (they will be marked with a “Live” sign). You may wonder, what is the difference then between Instagram Stories and Instagram Live? Well, there are some significant differences actually. First thing is that any live video can last longer than 15 seconds, which is quite a big thing. Another thing, which is on the other hand quite … [Read more...]
Archives for March 2018
Following on from recent Facebook algorithm change…….
Now that the Facebook update worry has cooled down, the changes to the news feed algorithm are becoming much more clearer to now define and much easier to navigate which is actually great news for small businesses trying to build and maintain their social media presence. Now with a great approach, your brand can take advantage of these changes and still set the groundwork for your success in 2018. Here we break it down for you...... Be intentional with your organic posts. More than … [Read more...]
How do we spend our time?
How do social media managers spend their time? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Hootsuite scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks? In search of an answer, I tracked my daily routine for a whole week, and this is what it looks … [Read more...]
WhatsApp or FB Messenger?
Do you think your customers would prefer WhatsApp to FB Messenger? Now you can create a Facebook ad that integrates with WhatsApp for Business? Why would you want to combine Facebook boost posts with WhatsApp Business you may ask yourself...... WhatsApp actually has more than a billion active daily users and now many small business owners use the platform for communicating on orders, new leads, and manage customer relationships with regular updates.... Whatsapp for business allows you to … [Read more...]
Instagram Hashtags in Bio’s…Hurrah!
Instagram announced a new way for users to customize the app Wednesday. Changes to the app gave users the option to add more information to the short descriptions on their profile pages. Those changes included the ability to add hashtags and usernames that are also live links to the bio. Users used to be able to type out hashtags or other usernames into their own bios, but anyone who viewed it would have to copy and paste or type out the tags into the search themselves—there was no direct … [Read more...]
Why Blogging is a must for #smallbusiness
Blogging came on the scene as a great marketing tool in 2003 when marketers could see how many easy to use platforms were available for them to use.... Anyone can set up a blog but this does not mean that everyone should ave one, and many businesses start blogging without even giving it any thought to why, how and who is going to be doing it!!!!!! Over half of blogs written end up abandoned within the first few months. This is only very important if you start a blog for your business and … [Read more...]
Instagram content – What works best?
Which Types of Content Perform Best on Instagram? We all want to do our best and put our best foot forward on social media. Instagram is no exception. With Instagram being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? We have to accept and appreciate that Instagram is NOT like other platforms. People want pretty pictures on Instagram. They want native or organic looking content – not overly produced, text heavy, … [Read more...]
Instagram Algorithm update
So, Instagram's algorithm is a complete unsolvable puzzle and just when we think we understand and seem to solve it suddenly it changes again. Staying in the know is harder than before because with so many changes not being announced just simply being updated in the help centre! Algorithm and exposure When you post on Instagram, this may only be shown to 10% of your audience. Instagram looks at your audiences interests to determine if it should be shown to the rest of your following. If … [Read more...]
Stay on top of the newest trends in content marketing…….
As technology and the online world changes, so do the strategies we marketers use to engage clients customers online. If you do not stay on top of the newest trends in content marketing then your brand will be left behind... it is just that!!!. A business owner can get overwhelmed trying to stay on top of all the newest and possibly smallest strategies. Content marketing is a strategic approach that is focused on creating and sharing valuable, relevant, and consistent content to help … [Read more...]
Do you want to make better Instagram Stories?
Instagram Stories seem to be more popular than Snapchat these days with over 200 million people using the feature every single day! In order to compete with Snapchat, Instagram has been rolling out a lot of new features for Stories, like selfie stickers, a colour wheel, “hands-free” mode, and much more! But like Snapchat there a lot of features hidden and out of sight to the regular Instagram Stories users How to add more colours to Stories Instagram Stories is the coolest place to … [Read more...]
