Explore the Hashtags you follow feature!!!! LinkedIn is now encouraging users to post and search for specific hashtags using the your community's section on the left side of the LinkedIn feed. In your communities box on your home page, you now have the ability to manage hashtag use and conversations, right from a convenient location. Click the pencil icon to start adding hashtags to your list....... Click on any hashtags you are following to monitor and join the conversations built … [Read more...]
Archives for July 2018
Is Facebook or Instagram Better for Business?
We want to get straight to the point!!! Really it’s about which platform will build your business. Help it grow, cultivate, and build connections with customers. There are SO many benefits to combining social media and your business - but that is for another blog. In a few sentences though - Using social media is low cost, and helps attract customers using a personal, authentic touch. It also helps to give your brand it’s own voice! A great brand will build a good reputation where not only … [Read more...]
Shopping and Snapchat could soon be synonymous. ……
Snapchat, the popular social media platform is now experimenting with a new visual search feature called “Eagle. App researcher Ishan Agarwal was the first to notice the Snapchat code in the Android version of the app, and has previously been the tipster behind a number of other app features, including Instagram’s video calling app, Focus portrait mode, and others. We hear that this latest hidden feature works if you take a photo of a product or even its barcode, and then you’ll be … [Read more...]
Authenticity Works!
So you’re sitting at your pc and yes the dreaded automated Twitter DM with a meaningless greeting comes in! Then hey presto another one appears.. it’s the spam InMail… then next the sales push on Facebook… Sound Familiar? However, haven’t you been the one who also sent that sales message.…. but well.. it just felt inauthentic!! We have been pondering on how many of us and how many companies struggle to come off as human and truly authentic on social media. But how do you overcome this? … [Read more...]
What’s the best fit for you?
Whether you’re new to social media or a seasoned professional, Identifying which platforms are the best fit for your business and making sure you use them effectively to stay ahead of the competition is key to ensuring your time is well spent. To help break it down, Smash Social have put together a summary of the key social media platforms, so you can check you’re on the right track. Twitter 13 million Twitter users in the UK. 500 million tweets sent per day. Most users are aged … [Read more...]
Game Changer IGTV
A few weeks ago, Instagram gave us its newest addition…IGTV So, What is IGTV? IGTV is Instagram's own video content hub, now focussing on longer-form video content, with videos of up to a maximum of 60 minutes. This is a potential is an absolute game-changer for content. IGTV gives everyone the ability to leverage videos in a entirely different way than before – and all in vertical format. So, here’s a little overview. You're able to add a description and title to each video … [Read more...]