Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? 500 million users. 58 times more engagement than Facebook. Over 120 times more engagement than Twitter, with product featured in over 65% of Instagram’s top-performing posts. Noticing a pattern here? Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? Your 9 most recent Instagram posts say a lot about your brand, and fast. It takes a mere … [Read more...]
Archives for March 2019
WHY TRACKING SOCIAL MEDIA POSTS IS IMPORTANT
If your business isn’t already on the social media bandwagon, it’s time to hop on. But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business. Analytics can give you a lot of data about your social media accounts. It’s easy to get overwhelmed and bogged down by all of this data. In reality, you may be … [Read more...]
Is your Instagram marketing working?
Are you making mistakes that could hurt your Instagram account? In 2018, Instagram allowed hashtags in a profile’s bio description to be clickable from a mobile device but the mistake many people made was to place lots of hashtags into their bio in the same way they would in a Twitter bio. There are a few reasons why this isn’t a good idea. First, the hashtags in your Instagram bio don’t have any impact on Instagram search results so if someone searches for a keyword on … [Read more...]
