In today’s hyper connected sharing culture, social media is unavoidable and vital for your business/ brand. How you interact with customers on social is critical to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to customers and clients. However to truly succeed, you must put customers first at every in their journey. We feel that you must become … [Read more...]
Archives for April 2019
Different ways B2B Businesses Can Use Online Video…….
Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]