Although originally designed as a way to interact with family and friends, social media has evolved into something that stretches infinitely further than that. In today’s competitive world, any business without a social media presence (whether it be Facebook, Twitter, Instagram, or a combination of these) is two steps behind the rest. This is where a social media manager is needed to make the most of the exciting marketing opportunities offered by this valuable new field. THE ROLE OF A … [Read more...]