As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
Archives for February 2021
11 tips for working with the Facebook algorithm
Courtesy of Hootsuite Blog. Reply to your audience While your branded content will never truly be able to compete with anyone’s sister’s new puppy, it’s still very important to prioritize building connections with each person in your audience. Why? Because the algorithm prioritizes posts from Pages that a user has interacted with in the past. This means that bumping up your reply game is key, whether that’s in Messenger or the comments. If a person has taken the time to talk to your … [Read more...]
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship. What is the Facebook algorithm? The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up. For its part, Facebook would like to remind us that there is no single algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which posts will be “most … [Read more...]
Instagram saving is the new hot engagement metric!!
It seems it goodbye likes and Hello saves! Instagram saves seem to be the hottest engagement metrics that most brands and influencers are tracking right now. With Instagram testing the removal of likes in many countries’ success metrics for Instagram feed posts are moving away from the likes in favour of the saves metric Instead!! Have you noticed recently when reading a post you are prompted to save it so you can come back to it at a later date? Instagram saves are a key … [Read more...]
