Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
Christmas is fast approaching and you know what that means?
Now is the time to start planning your social media holiday posts and spread the holiday cheer! Do you want to know how to ‘sleigh’ your holiday marketing campaigns? There are 3.2 billion social media users worldwide and we all know that social media helps you to extend your reach, drive engagement, and bring in more sales. If you are not using social media to promote your brand at a time like this to sell your products and services, then you are missing a trick....... Did you know … [Read more...]
What is Instagram Reels, and how can you use them in your marketing strategy?
Instagram Reels is a brand new way to create fun and engaging video content. Similar to Tiktok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. With its own version of the For You page: the new Reels Explore Feed means you can find the Reels feed on the Instagram Explore Page. This has been a huge change on the app and has now given a significant push to have users … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
The easiest ways to keep your audience engaged on Instagram 2019!
The easiest ways to keep your audience engaged on Instagram 2019 are the following points that are so important for your IG strategy.... Post Photos / VideosPost StoriesInstagram LivesIGTVReply to your DMsReply to Comments Perhaps you are already doing most of these, which is great but the real question is how often? It is a fact that the more time you spend keeping your followers engaged, the more Instagram will favour you. This means you should do the majority of these points … [Read more...]
Tips and research on the latest Instagram algorithm update this August 2019
You may have noticed Instagram are now targeting a lot more proxies and automation services known as a third-party app & we have recognised this pattern because Instagram used to only do five updates a year but in the last two months they’ve done eight consecutive updates each week. We strongly recommend you do not use any third-party engagement apps and especially do not give away your password because Instagram seems to be detecting that each time you enter the password … [Read more...]
Different ways B2B Businesses Can Use Online Video…….
Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]
Is your Instagram marketing working?
Are you making mistakes that could hurt your Instagram account? In 2018, Instagram allowed hashtags in a profile’s bio description to be clickable from a mobile device but the mistake many people made was to place lots of hashtags into their bio in the same way they would in a Twitter bio. There are a few reasons why this isn’t a good idea. First, the hashtags in your Instagram bio don’t have any impact on Instagram search results so if someone searches for a keyword on … [Read more...]
Instagram Algorithm changes in 2019!
The famous Instagram Algorithm discussion at the start of 2019 with many already in panic because their organic engagement is on the decline and just when you think you understand it then it goes and changes again. Instagram has claimed that the newest changes have arrived and are here to help improve the user experience, prioritising moments we care about the most…. Doesn't this sound familiar? What do know is that Instagram posts are no longer getting the same amount of exposure they … [Read more...]
Facebook Groups in 2019!
Have you heard that Facebook are making updates to how members are invited to your group, and at Smash Social we wanted to share these changes with you. Groups are a great way to build your community and up and til now it has been a case of adding friends to groups that they may not even choose to hang out in..... What exactly does this now mean? To help ensure that people join Facebook Groups that are relevant and meaningful to them, you will now see the following … [Read more...]
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