Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
Have you used Instagram live rooms for live broadcast with up to 4 creators?
Live rooms allow up to 4 people to be able to broadcast together at the same time previously as we know Instagram only allowed users to live stream with one other person similar to that Facebook. Instagram says it hopes live rooms will help to open more creative opportunities in terms of life broadcast to help allow for things like live talk shows and expanded questions and answers and interviews. In a live room you can buy badges to support the hosts using one badge per person as well as the … [Read more...]
Twitter update
Twitter as first visual tools with stickers and “Twemojis” Twitter's version of stories that are called fleets, is the same as Instagram and Snapchat stories but without the additional engagement options of editing tools and effects that will certainly be well worth experimenting with and last week Twitter Took the first steps towards expanding the “Fleet” options with these new “Twemojis” These are the new stickers which you can access by tapping on the smiley face icon in the Fleets … [Read more...]
Looking to enhance your reels content?
As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
Instagram saving is the new hot engagement metric!!
It seems it goodbye likes and Hello saves! Instagram saves seem to be the hottest engagement metrics that most brands and influencers are tracking right now. With Instagram testing the removal of likes in many countries’ success metrics for Instagram feed posts are moving away from the likes in favour of the saves metric Instead!! Have you noticed recently when reading a post you are prompted to save it so you can come back to it at a later date? Instagram saves are a key … [Read more...]
Instagram engagement groups can kill your account!
Instagram engagement groups are usually created to help people increase their organic reach and following. It sounds like a great idea but when you actually explore how Instagram works and the impact that these groups can have on your posts you may think again. The idea behind it is simple, a group of users will get together and agree that everyone will like and comment on everyone else’s posts in exchange for the same in return. This fake engagement is thought to trick Instagram into … [Read more...]
Instagram – Stay Ahead of the Competition
Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
Christmas is fast approaching and you know what that means?
Now is the time to start planning your social media holiday posts and spread the holiday cheer! Do you want to know how to ‘sleigh’ your holiday marketing campaigns? There are 3.2 billion social media users worldwide and we all know that social media helps you to extend your reach, drive engagement, and bring in more sales. If you are not using social media to promote your brand at a time like this to sell your products and services, then you are missing a trick....... Did you know … [Read more...]
What is Instagram Reels, and how can you use them in your marketing strategy?
Instagram Reels is a brand new way to create fun and engaging video content. Similar to Tiktok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. With its own version of the For You page: the new Reels Explore Feed means you can find the Reels feed on the Instagram Explore Page. This has been a huge change on the app and has now given a significant push to have users … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
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