Find Out What’s Trending on Reels As creators, we are always constantly seeking out new and fresh content ideas. Instagram has added a dedicated destination for you to be inspired by the latest trends. With this feature, you can view the most popular songs on Reels and check how frequently the audio has been utilised by tapping into it, or save it for future use. In addition, you can now access the most popular topics and hashtags on Reels, which can guide your content creation. For … [Read more...]
The truth about the Instagram REEL Algorithm
In the age of social media, creating content that resonates with your audience to get noticed can be challenging. But have you ever wondered how the algorithms on these platforms work, and how they decide which content to show to users? Specifically, on Instagram's Reels, the algorithm determines which Reels to promote to users based on several factors. First and foremost, it's important to understand that the algorithms are not against you, but they don’t work for you either. They aim to … [Read more...]
New feature coming soon to Instagram!
Instagram is currently testing a new feature that allows users to share full-length Reels within their Stories. The feature is being rolled out in select markets and aims to make it easier for users to share their favourite Reels with their followers. With this feature, users can now share Reels up to 60 seconds long within their Stories, along with the ability to add their own commentary and stickers. The new feature is also testing a "Reel Replays" option, which will allow users to watch a … [Read more...]
Welcome to the Metaverse!
Welcome to the Metaverse, where the impossible becomes possible and reality is only a suggestion. Here, you can be anyone and do anything, all from the comfort of your couch. And guess what? The Metaverse is not just a cool place to hang out with your friends, it's also the future of commerce. Yes, you heard us right. The Metaverse is where the business world is heading, and it's not hard to see why. Imagine being able to try on clothes before you buy them, test drive a car without … [Read more...]
“Instagram Broadcast Channels”
Instagram is introducing a new feature called "Broadcast Channels", which will allow users to watch live broadcasts on the platform without the need to follow individual accounts. This new feature is set to launch in the coming weeks and will be available to all users. Broadcast Channels will feature a curated selection of live videos from accounts that users might be interested in, based on their interests and viewing history. This new feature aims to help users discover new content … [Read more...]
How to Use Instagram Hashtags for Your Business
Instagram has become one of the most popular social media platforms for businesses to reach their target audience and engage with them. With over 1 billion active monthly users, Instagram offers a huge opportunity for businesses to showcase their products and services, build brand awareness and increase engagement. One of the most powerful tools on Instagram is hashtags, which can help you reach a wider audience and get discovered by new potential customers. In this article, we’ll discuss how … [Read more...]
What is the Tik Tok Algorithm?
TikTok really isn’t about dances anymore! If you provide value, the platform is a goldmine to foster brand awareness. When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is. Great and engaging videos will gain longer watch time and will therefore end up on people’s ‘For You’ pages. … [Read more...]
What is the LinkedIn Algorithm?
Did you know that 89% of B2B marketers utilize LinkedIn? If you find that your posts don't have much engagement, if you are persistent on LinkedIn, post every day, you will still appear in posts on your contacts LinkedIn feed! It goes to show you that consistency can be even more important than racking up likes which is something we all think is so important. How the LinkedIn algorithm works As far as we can suss out, the LinkedIn algorithm does the … [Read more...]
What is the Instagram Algorithm?
Following on from our last blog! What is the Instagram Algorithm? When it comes to engagement, Instagram is light-years ahead of Facebook. Brands' content on Instagram gets a 1.6% engagement rate. Let's look at how business owners utilise Instagram. How this social media algorithm works The Instagram algorithm has the following characteristics: · Prioritises posts with the highest number of … [Read more...]
Algorithm Buster!
We often hear people talking about algorithms, but many cannot keep up with the algorithms always changing and many people do not understand what they are and how you can overcome some of the hurdles faced on Facebook!!! Are you worried that your content will suffer an even lower reach and engagement than it did in 2021 and 2022 and spilling over to 2023? You're not alone. Paid social media traffic is critical for many businesses and brands, but organic … [Read more...]