(Word count – 2,447) - by Danny Rothstein (our fantastic temporary intern assistant) Rationale If the photograph’s ‘objectivity’[1] captures something that could be lost in time, then the photobook becomes their place to attain something more than the sum of their parts. Or as Sergei Eisenstein calls it in his 1939 essay Methods of Montage a ‘third something’. That is what I have aspired to with this photobook; the question is what third something am I trying to show? When I first came … [Read more...]
Meta gives us a great new update!
We know how important it is to get your videos seen by as many people as possible. But what if you're also a busy person? How can you make sure that your video content gets the visibility it deserves? Meta has now shared a New Way to Schedule Facebook and Instagram Reels!!! FINALLY!!!Now, you can upload, edit, and schedule Reels directly from your desktops, making it easier to batch video content and plan around other posts.Meta recently added the ability to schedule both Facebook and … [Read more...]
How does the Instagram algorithm actually work?
Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
Reading Film and TV, photograph analysis of Weegee “Simply add Boiling Water”- by Danny Rothtein 2021
We asked our Temporary work experience assistant who is studying Film & TV to provide us with a sample of his Film and TV analysis work. Here is what he gave us. Looking at the image entitled “Simply add Boiling Water” is to behold the tragically wry ironic composition of a felicitously shot photograph. In this photo we see a dramatic night-time fire engulfing what seems to be a kitchen product factory, in a presumably urban city, when distinguishing the establishment’s architecture … [Read more...]
Looking to enhance your reels content?
As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
Instagram saving is the new hot engagement metric!!
It seems it goodbye likes and Hello saves! Instagram saves seem to be the hottest engagement metrics that most brands and influencers are tracking right now. With Instagram testing the removal of likes in many countries’ success metrics for Instagram feed posts are moving away from the likes in favour of the saves metric Instead!! Have you noticed recently when reading a post you are prompted to save it so you can come back to it at a later date? Instagram saves are a key … [Read more...]
Instagram engagement groups can kill your account!
Instagram engagement groups are usually created to help people increase their organic reach and following. It sounds like a great idea but when you actually explore how Instagram works and the impact that these groups can have on your posts you may think again. The idea behind it is simple, a group of users will get together and agree that everyone will like and comment on everyone else’s posts in exchange for the same in return. This fake engagement is thought to trick Instagram into … [Read more...]
Instagram – Stay Ahead of the Competition
Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]