The easiest ways to keep your audience engaged on Instagram 2019 are the following points that are so important for your IG strategy.... Post Photos / VideosPost StoriesInstagram LivesIGTVReply to your DMsReply to Comments Perhaps you are already doing most of these, which is great but the real question is how often? It is a fact that the more time you spend keeping your followers engaged, the more Instagram will favour you. This means you should do the majority of these points … [Read more...]
Tips and research on the latest Instagram algorithm update this August 2019
You may have noticed Instagram are now targeting a lot more proxies and automation services known as a third-party app & we have recognised this pattern because Instagram used to only do five updates a year but in the last two months they’ve done eight consecutive updates each week. We strongly recommend you do not use any third-party engagement apps and especially do not give away your password because Instagram seems to be detecting that each time you enter the password … [Read more...]
Different ways B2B Businesses Can Use Online Video…….
Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]
Is your Instagram marketing working?
Are you making mistakes that could hurt your Instagram account? In 2018, Instagram allowed hashtags in a profile’s bio description to be clickable from a mobile device but the mistake many people made was to place lots of hashtags into their bio in the same way they would in a Twitter bio. There are a few reasons why this isn’t a good idea. First, the hashtags in your Instagram bio don’t have any impact on Instagram search results so if someone searches for a keyword on … [Read more...]
Instagram Algorithm changes in 2019!
The famous Instagram Algorithm discussion at the start of 2019 with many already in panic because their organic engagement is on the decline and just when you think you understand it then it goes and changes again. Instagram has claimed that the newest changes have arrived and are here to help improve the user experience, prioritising moments we care about the most…. Doesn't this sound familiar? What do know is that Instagram posts are no longer getting the same amount of exposure they … [Read more...]
Facebook Groups in 2019!
Have you heard that Facebook are making updates to how members are invited to your group, and at Smash Social we wanted to share these changes with you. Groups are a great way to build your community and up and til now it has been a case of adding friends to groups that they may not even choose to hang out in..... What exactly does this now mean? To help ensure that people join Facebook Groups that are relevant and meaningful to them, you will now see the following … [Read more...]
Bling the World!!! Pop Fusion Events Charity single!
At Smash Social we are delighted to work with a fantastic company called Pop Fusion Events. Pop fusion events has now been established for 5 years and is a leader in Cosmetic Entertainment throughout the UK. Natalie Davis, the creative director and Natalie Austin a vocal coach and lyricist collaborated and launched a marvellous Facebook Community group called “5 minutes with… “ This is a platform for all services for the events industry to be interviewed in an casual setting to support … [Read more...]
More ways to share using the NEW YouTube Stories feature!
As a business, you always need to be looking at ways to strengthen your relationship with your audience and expose your brand. You tube is becoming a great platform for all business to be able to showcase their products and services and re posting their links on other social media platforms too! Through ongoing testing this new Stories feature is now rolling out YouTube Stories to all eligible creators with 10K+ subscribers. Creating these Stories is a lightweight, easy, and fun concept … [Read more...]
Christmas is coming…. be Social Media ready!
It’s that time of year once again!! The festive lights go up, holiday music starts playing everywhere, and the Christmas spirit comes alive. It also means a giant wave of holiday campaigns arriving on our social media feeds. Every business has a holiday campaign, and it can feel really hard to compete – especially if your time or budget is tighter than others. At Smash Social we believe these holiday promotions are totally worth it. The Christmas season is a perfect time to … [Read more...]
Shoppable Instagram posts use tags to encourage sales for Christmas
This Christmas your brand should consider shoppable Instagram posts because they are so simple to set up. Within your business profile you can add tags to the image that you want to sponsor and act as product descriptions for the items that you are selling. They break down your product for the mobile user in order for consumers to understand Once a customer clicks on a tag, the Shop Now interface within Instagram opens for the product to be purchased.... These tags act as the key for your … [Read more...]
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