Google+ Business Page Google Plus was established in the beginning of 2013 as the second largest social network in the world. When you create a Google Plus page, you will create new business opportunities across all of Google’s products ie: bringing you closer to the top in Google searches, to having a Google map with directions to your business and appear when someone types in your brands name, we strongly feel these are not benefits you’ll want to miss out on. Steps we take...... 1. We … [Read more...]
If you run a small business and aren’t using Twitter, Why not?
If you run a small business and aren't using Twitter, Why not? It seems that just about everyone else on the planet with access to the web or a cell phone is. Statistics for 2016 were, 310 million are using Twitter and there are 500 million tweets sent a day. Here are 7 reasons (in reverse order) why your business should be using Twitter because: 7) Everyone else is doing it. The guy who runs the store down the street. The landscape architect. The shoe store owner. And lots of big … [Read more...]
Snapchat unveils new search bar. But will this trigger growth?
Snapchat is updating the tool that continues to confuse or put off users of its service. We’re talking about its search - Which remains scattered in various sections of the app. Users can struggle with the discovery process on Snapchat and will welcome the launch of a universal search bar. Yes, there are lots of weird and wonderful snaps and stories being uploaded to Snapchat by its 150 million users, and not to mention its celeb fan base — but some users simply can’t seem to find … [Read more...]
Having Social Media Presence allows More Opportunities to Convert.
Having Social Media Presence allows More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you start to build a following, you’ll have access to new customers, recent customers, and old customers, and you will be able to start interacting with them. Every image, video, or comment you share is then a chance for someone to react, and every reaction could lead to a website visit, and hopefully a conversion. Not every … [Read more...]
Social Media Roundup!
Now we've changed from the days of Myspace to a huge social media frenzy dominated by the world of Facebook and other social media platforms. A lot of younger people admit to using Snapchat the most, suggesting that it could be the future of where social networking is headed. Have a look through the updated roundup of social networks below, most of us already know that Facebook is the top social networking platform on the web. It's thriving with of a social networking site on the … [Read more...]
Are you Making the best of your website & Social Media Presence?
Are you Making the best of your website? First impressions mean a lot! A website optimising with your target audience and search engines will help you keep traffic consistent and ideally work to assist with converting leads to customers. Things to consider are: – Layout, mobile/responsive, accessibility, social share buttons, streamlined logo, colours and fonts – Optimising your site using keywords, title tags, image alt text and meta data to improve how your website appears in all … [Read more...]
Have you heard of Marketplace?
Have you heard of Marketplace? It is very much like Craigslist. Facebook launched a great tool to help provide a place for buyers/sellers to engage; Facebook will not be involved in any payment processing or shipping, according to Facebook - Facebook’s Marketplace is locally oriented. Initially, Facebook will automatically show people nearby items for sale based on location, though people will also be able to explore items in other locations or browse by category or price. If you … [Read more...]
Our customers are active on social media so get Active!
Our customers are active on social media so get Active! Mobile devices provide an environment where people can access, use and share information on their terms whenever they want. Facebook likely to be used as their content stream. Have you ever thought it’s likely that some of your customers will want to get information from you via social network? Look at twitter, for customer service it’s GREAT, with exclusive brands like BT embracing it as an effective customer resolution channel. … [Read more...]
Who is your audience?
The days of sending out lots of e-mails and offering loyal customer a discount is over. We must pay closer attention to where engagement is happening, on what platform and how we can repeat the same results, with an eye towards conversion. Channel Building...... Instead of cross-promoting the same content on all social platforms, you will need to think out of the box to deliver different branded content that speaks to your audiences on various channels. Each social media channel works … [Read more...]
Purchasing decisions are influenced by social media!
Purchasing decisions are influenced by social media! Smash Social take note! and All major platforms have invested in their advertising campaigns to engage their audiences with improved smart targeting, For example: - • Managing audience data for a better custom audience target • Create campaigns and adverts • Build custom dashboards and run analytics • Manage page campaigns carefully Nearly half (46%) of social media users are already using social platforms while thinking about making … [Read more...]