Have you noticed others may be using your images to drive traffic to their own content?
Maybe you have not heard of this before but there is such thing as Stolen Pinterest Pins!
You may have discovered one of your pins in your feed is now linking to the wrong content……..
A stolen pin is when another person (pinner) takes one of your images and then links it to their own content. This means they are using your brand, reputation, and any marketing power the pin has already earned to push their own website.
Having your branded pin link to a basic website may harm your brand and even make people lose trust
Why would someone steal Pins?
If one of your pins starts spreading on Pinterest and receives a great amount of repins /clicks, this stolen pin relocates some of that marketing success to the website it is linked to. Pinterest knows it’s the same image that already earned visibility so it will keep showing that pin to pinners.
The reasons people steal a pin are for the traffic branding and trust (because each pin is a link back to a website). so the people who steal pins want your marketing success without actually working for it.
Can you identify stolen Pins?
Hovering your mouse over a pin in your Pinterest feed shows the website the pin is linked to at the bottom. If you see one of your pins but it doesn’t link to your URL then you have found a stolen pin.
Always be careful when you repin pins from your Pinterest feed by making sure you aren’t pinning any stolen pins and giving them the additional marketing success.
You never need to follow the account that’s stealing your pins to be able to see them. The reason is Pinterest’s great feed. They add pins to your feed they think you might like, and you get the recommendations based on the images you have pinned.
If someone pins your image with a new link then it will appear as a recommended pin in your feed because you had already pinned this image earlier.
What can you do?
If someone steals pins that have earned visibility then these people stealing them try to shortcut their marketing success at your expense. This is breaking copyright rules and Pinterest’s terms so you must report a stolen pin that belongs to you.
Open the stolen pin and click on the three dots at the top left of the pin image & select Report Pin.
A list will appear, for stolen pins, report a copyright infringement, “My Intellectual Property”
Provide contact information
Complete the Copyright Infringement Notification form
Provide proof you own your Pin and go to the image on your website to link to the article that features the image.
On the copyright form, the URL of the pin in question is then pre filled and then you have to make a choice:
Do you want to have all instances of the pin in question removed?
By selecting Remove All, you have told Pinterest to remove all identical copies of the pin.
Don’t click this option if you want to be sure that your original pin with the link to your website isn’t removed. If your pin is new but already stolen, you may want to go the “Remove All”
Decide if you will assign a strike….
There’s one more important option you need to consider. You don’t want to have to keep on removing stolen pins in growing quantities; you want to get rid of the problem. That’s what the Strike option is for.
It’s one of the most critical choices in your copyright infringement report. If users report and strike the same Pinterest account over and over again, Pinterest will terminate the account in question.
Because the problem with stolen pins on Pinterest is growing, this is the only chance we have right now to stop these bad practices. If you don’t choose Strike, your pin will be removed, but the thief will go unscathed and most likely will keep stealing pins.
Submit your copyright infringement report to Pinterest
Now confirm you’re the copyright owner for this image and the information you provided is accurate. Then sign the form and submit your report.
Once you submit your copyright notification, you will receive a confirmation number and then you just have to wait for them to respond to you.
If your request is legitimate and you submitted enough information for them to be able to verify that the image belongs to you, then you will get an email within a couple of days after submitting your copyright infringement notification.
The pin you reported will be removed within a couple of hours.
To check if the stolen pin is deleted, just click the link to the pin in the email. If the pin has been removed the link will not lead anywhere.
We all can now spread the word about the problem of stolen pins on Pinterest but the more people aware of this, the more likely people will not repin!
Unfortunately you still cannot report stolen pins from others you recognise; only the rightful owner of the pin can report it is stolen so check if a pin still links to the original source especially if it is branded with a logo, name, or URL link. If the website shows when you hover with the mouse over the pin and that doesn’t match the pin’s branding, then the pin is probably stolen.
If more people report stolen pins, hopefully it will become too much of a problem to the person stealing them or Pinterest will hopefully come up with a better solution to this growing problem.