Do you have the right tools?
To take control of your approach, you will need resources that work well with your business. Find who your audience will be, and once you define this you should find the social media platforms that your ideal market is using frequently online.
Here are a couple of tools you can use to find your audience across the web.
Followerwonk – Specific to twitter, this tool allows users to search Twitter bios / profiles by keywords. This will help to build influencer lists for engagement later.
Have you been added to lists after you post?
ie: If you search “marketing editor,” the tool will link to any profiles that are mentioning this search in an easy list for simple identification.
Traackr is an influencer marketing platform, this creates specific lists of influencers based on the information they have for them on the system whether it’s a location, (London) or topic (animal lover). You always need to be discovering relevant content
Once you have your targeted platforms, search for the types of content most interesting to your audience. Reach out, share and create good content that’s relevant to your audience. Remember Google adwords have insights that help customers identify the phrases that a site ranks for. You can then take those keywords and put them in the text on your website!
Keep measure on your results of your social media at various stages throughout your campaigns. That way you can always adjust if necessary, and then you can also improve your engagement and outreach as you work towards achieving your goals.
When analysing your social media campaigns, there are two parts to look at: Growth and Social listening. If you use the right tools, you are able to measure both.
When have set out your goals and have an audience to target, using tools will increase your efficiency. It will help utilise your time, while providing you with data that helps you make the most of your social media campaigns.
More tips for you coming soon.