The biggest social media network on the Internet. Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best platforms for connecting people from all over the world with your business.
It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.
Do you think limiting your posts to 140 characters is a hard way to advertise your business?
This social media platform has more than 320 million active monthly users who use of the 140 character limit to pass on information. Businesses can also use Twitter to start interacting with prospective clients, answer the questions, release news and at use the targeted ads with specific chosen audiences.
LinkedIn is the most popular social media site for professional networking. The website is currently in 24 languages and has over 400 million registered users. It’s great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.
Google+ has its place in the popular social media sites. Its SEO value alone makes it a the must-use tool for any small business.
YouTube the largest. most popular video-based social media website. Now owned by Google you be is a great way for businesses to record live demos and promotions
Pinterest is a newcomer in the social media world. Consisting of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women!!!!
Instagram is another visual social media platform. The site, launched in 2010, and has more than 400 million active users and is owned by Facebook. Many users use it to post information about travel, fashion, food, art and similar subjects. The platform is distinguished by unique filters with video and photo editing features!!!! Almost 95 percent of Instagram users also use Facebook.
Tumblr is one of the most difficult social networking platforms, but is one of the most interesting. Allowing several different post formats, quote posts, chat posts, video and photo as well as audio posts, so you are never limited in the type of content that you can share.
Flickr, pronounced “Flicker,” is an online image and video hosting platform. The platform is popular with users who share and embed photographs. As of October last year, Flickr had more than 112 million users and had its footprint in more than 63 countries. An average of a million photos are shared daily on Flickr.
Great social news and entertainment website where registered users can submit content such as direct links and text posts. Users are also able to organise and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page.
Snapchat is an image messaging application software product registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat.
With over 40 million users, Vine is rapidly growing. Its a great video sharing social media app that allows users to share 6-second video clips with their followers. While this seems like a short time for a video, businesses of all sizes are having tremendous success using the service.
Periscope is a live video streaming mobile app. Just 4 months after its March 2015 relaunch, Periscope said that it had surpassed 10 million accounts and in December the same year, Apple announced Periscope as the app of the year.
BizSugar is a social networking platform and niche resource for small business owners, entrepreneurs and managers. The platform allows users to share videos, articles, blog posts, podcast among other content. It also allows users to view and vote on submissions by other members.
StumbleUpon is a discovery engine that finds and recommends content for its users. More than 25 million people use StumbleUpon for entertainment and information. They have 80,000 publishers, brands, and other marketers that have used StumbleUpon’s Paid Discovery platform to promote their businesses. StumbleUpon was originally owned by eBay from May 2007 to April 2009 but it is now an independent, investor-backed start up once again.
This is a social bookmarking web service for discovering, storing and sharing web bookmarks. The site was founded in 2003 and acquired in 2005 by Yahoo. By the end of 2008, Delicious claimed that it had bookmarked 180 million URLs and acquired more than 5.3 million users.
Founded more than a decade ago (November 2004), Digg is a news aggregator with a curated front page that will select stories specifically for the Internet audience. Topics vary widely from political issues, science to viral Internet issues and anything in between. It supports the sharing of content to other social media platforms such as Facebook and Twitter. In 2015, the company claimed that it had about 11 million active monthly users.
Viber is a Voice over IP (VoIP) instant messaging app for mobile devices that was developed and released by Viber Media in 2010. The app allows for the exchange of audio, video and images between users. As of April 2014, Viber had accrued close to 600 million registered users and 230 monthly active users.