Advantages of Each Network does differ depending on your business…..
Each social network provides different ways to connect with your current and prospective customers. Understanding how each network will enhance your existing holiday marketing strategy will allow you to better schedule your posts..
Let’s look at Facebook…..
Facebook began as a way for friends to be able to connect.
When a customer “likes” a business page, they are telling you that your business is their “friend”
Facebook users enjoy interacting with many different types of micro-content, such as text, images, videos and links.Did you know posts with images receive 5x the engagement vs. posts without images!!!!! Be informal and show off your business’s product or service in the same way you would if you were personally sharing it with a friend.
Something we also MUST NOT forget is that one-third of Facebook users use the platform exclusively on their mobile devices, creating the perfect opportunity for your business to connect with local people.