Why a Facebook Group for Business?
Only weeks ago Mark Zuckerberg outlined the new changes in our news feed focusing on helping you to find relevant content to more meaningful social interactions.
Are these “meaningful interactions” being measured?
Facebook’s Head of News Feed Adam Mosseri said that in addition to more comments from friends and family, “There will also be more group content. Group content tends to inspire a lot of conversation. Communities on Facebook are becoming increasingly active and vibrant.”
We have to agree, people love to feel they belong especially to a community of like minded individuals/businesses. It is a safer environment where most feel they can open up, hear breaking news, or share new ideas with one another.
People do seem to join groups around topics they enjoy or are passionate about and passion and interest are definitely sparks for engagement.
Screen Prospective Members for fit
People are more willing to share their personal thoughts, ideas, and work (and to engage authentically) when they feel safe. Facebook groups are great places to have a safe space.
To do this, create a closed group; use questions to pre-screen new members; and monitor the discussion to eliminate spam, bullying, or other types of posts that do not contributing positively to the groups experience.
Change Group Privacy Settings……
Facebook groups can be open, closed, or secret.
An open group is public and anyone can join and immediately see all of the posts and begin engaging.
A secret group will not show up in search and the only way for someone to join is to be personally invited by another group member.
A closed group can be discovered through search, but group admins must approve requests to join.
To set the privacy of your group just click the More button at the top of your group and select “Edit Group Settings” under privacy, click Change Privacy Settings.
If your group has 5,000 members +, you can only go from open to closed or secret, or closed to secret, to help protect the privacy of your members.
If you are not sure whether someone’s a good fit for your closed group you can ask the potential group members questions before they join to get to know a little more about them and WHY they want to join….
Go to your privacy settings and find the section for Membership Requests. Then, click Ask Questions and
Then monitor conversations…..
Once you admit people to a closed group, you then reserve the right to remove them if they do not adhere to community guidelines. You can also remove people under the Members section of the group by just clicking the three dots icon next to the member you want to remove and select Remove User. You can also mute members here or add them as moderators or admins.
Always recognise New Members consistently
You will be the cement that holds the group together and your presence will ensure the community grows and grows.
“Always welcome new members”
The first step to being present is to let members know who you are and that you are there to help them. One of the best ways to do this is to always introduce yourself with a welcome message.
When you now add new members to your group, you will see a message on the right side of the main group page that says, “You have XXX new members this week. Write a post to welcome them.”
Click the Write Post button, and Facebook will then pre-populate a new post for you with all of the new members tagged……#wow
You can personalise the message to share more information about your group and any rules!!!
Pinned posts….. Valuable Information
Pin important information to the top of the group perhaps like an introduction, the rules and guidelines, or the posts you don’t want new members to miss.
Part of your job as a group admin is to encourage people to engage. To do this, respond to questions, get in on posts, and share questions and prompts.
If your group is to help people learn or build then a challenge can be a fun way to get group members to engage. Teach it, they learn it, they try it, and then they post with feedback.
Regular challenges will help engagement, but they will also keep group members coming back to find out what’s new, take part, learn, and grow.
Tell them to hit that notification button!!!!!
Not sure how to start?
Why not get creative using other marketing channels to help you drive people to your group. Using video can be a nice way to encourage more engagement in your group. Did you know “live videos on average get six times as many interactions as regular videos.” You could go live every Tuesday at 12 with a new subject to teach and because the consistency of this Facebook Live broadcast it will eventually lead to amazing growth in engagement. Use Facebook Live as an opportunity to bring the engagement in your group out into the public on your main Facebook page.
Recorded video is also a great tool because video allows you to showcase yourself more authentically than just text alone. and stands out in the news feed, capturing potential group members attention as they scroll through the other content on Facebook.
Shout out Individual Members
Remember, Facebook groups are all about community, so DO NOT make it all about you or just your business. While your presence in the group is important, you don’t want it to become too much. We all know its tempting to jump in immediately, but the last thing you want to do is end a conversation before it has a chance to get started!!!!
Tag Members in conversations
As you start to get to know your community, you can start to engage with them directly. Tag them in conversations you think they may be interested in or perhaps contribute to.
Finally, it’s important to remember that groups create themselves and as a result you then have to grow and evolve based on what’s working with people and the direction they’re heading on their own. If you are curious what your community wants more or less of then ask them with a poll! Just click the Poll button in the same place we would share a photo or write a new post.