Are you looking for ways to keep viewers watching longer?
Understanding ow to set up your YouTube videos will increase the your number of views on your channel and help to generate and deliver longer viewing sessions
What Is YouTube Watch Time?
Before October 2012, total number of views was YouTube’s primary factor in ranking videos. However, when YouTube updated their algorithm that same month, watch time became the #1 ranking factor.
Watch time is the total amount of time in aggregate that viewers are spending watching your videos. Videos topping in this metric result in higher overall viewing sessions.
With a boost in watch time, YouTube is more likely to promote your channel through search and recommended videos, which in turn will lead to more views.
Now that you understand YouTube’s watch time metric, let’s look at the tactics that will help increase your watch time.
Creating playlists for your YouTube videos is a way to guide your potential viewers toward a longer viewing experience where they watch more of your video
When you organise your videos in interesting sequences viewers will be more likely to watch your “other” videos. This will ultimately boost your watch time, giving you a higher ranking on YouTube.
To help optimise your playlists, use the start and end time function on YouTube to enumerate IN and OUT points for each video, which creates a more impressive user experience.
If you use the playlist feature, maybe get rid of your video intros to avoid boring the viewers which is known stops them watching.
REMEMBER: YouTube lets you link to related videos at the end of each video. To help you increase watch time, link to a themed playlist instead. When viewers click on the playlist URL, they’ll quickly be redirected to the playlist player……
Choose Titles that Accurately Reflect your content
The titles & thumbnails of your videos impact the video views and rankings. They serve as the main trigger for viewers to click, and give insight into a video’s content. Choosing the right combination of thumbnails and titles can help you improve your watch time greatly.
• Design an image that will attract viewers to click
• Use the thumbnail and title to tell an intriguing story.
• Make sure your thumbnails will work well on both mobile and desktop.
• Look at retention reports for your videos to help you measure the effectiveness of your thumbnails. If you see a great drop in the first 10-15 seconds, your video may not be delivering on the title suggested.
Create Content Based on Long-Tail YouTube Keywords
Targeting long-tail YouTube keywords can help you get people to watch your videos instead of the competition….
One way to identify the keywords is to use YouTube’s suggestions feature. In the search box, type in a word you know your audience is interested in and note YouTube’s suggested searches. These are not random suggestions; they are based on what users want to see.
EG: Based on the suggestions for the term “content marketing,” you might create a video that focuses on “content marketing for beginners” and another on “content marketing ideas.”
Look at your competitors’ channels to see what videos they’re producing and look at what keywords they’re targeting. Take note of these keywords for future videos.
Videos on Youtube are not articles. So how does YouTube judge the quality of videos to return the best search results for users? By giving priority to watch time.
Incorporating the tactics for YouTube marketing will help increase your watch time and hopefully turn your search highly ranking on the network!!!!!