At least 91% of people check their email every day….
One of the most heavily used communication channels to date, it is the third most effective channel for lead generation.
Remember you have your social media audience to turn your followers into subscribers who’ll become long-term customers.
Use a Sign-Up Form
Businesses of all sizes should have a simple sign-up form on their social media channels to make it easy for your fans to easily subscribe to your list.
On Facebook, dedicate a tab at the top right-hand side of your page for an email form. Then, people just have to click on the icon to be directed to the sign-up form.
Use an image and call to action (CTA) in this tab to allow people to click and subscribe.
There are many different app options to add and set up an email sign-up form to your Facebook page. Typically, email clients have a custom Facebook app that syncs with your list from Facebook.
A few suggested email sign-up apps are: Mailchimp, Get response and icontacts
To add one of these apps to your FB business page just visit the top right app banner and click on the drop-down menu with a number and arrow pointing downwards
Preview content on your Social Channels
Many businesses will create premium content they offer for free once a person signs up for their email list…..value……
An eBook, or articles or other premium content you give away and make sure there is an email sign-up form landing page to help you generate subscribers from that post. Always include a visual to these updates to ensure you’re receiving the most clicks, engagement and traffic possible.
Share an incentive for a newsletter Sign-Up
Incentives will help when it comes to driving more email sign-ups for your list. A little guidance is the only thing people need to take action and subscribe. Many shops may give shoppers 10-20% off a purchase when they sign up for their email list. A discount, exclusive tips, a free sample etc., are all things your business can share on social media to encourage people to subscribe to your email list.
Be sure to include an image and a strong call to action when posting about one of these incentives.
Hosting a webinar about your business or industry is an engaging way to share the human side of your business by presenting a person from your business to discuss a relevant topic with your audience.
Goals of a webinar for your business is to capture leads in the form of email subscribers.
Hold a Contest or Giveaway
One of the most effective ways to build your email list using social media is by using contests and giveaways. Many marketers’ host contests and similar promotions to grow their following on Facebook,, but one of the main goals of these promotions should always be to increase your email list.
Contests are the most commonly used promotions in social media as compared to other channels. Your business can host a Facebook contest either on an application tab or on your Facebook timeline. Remember, if you’re hosting the promotion on your personal timeline it’ impossible to collect emails. Hosting your promotion from a Facebook app is the best approach for increasing email subscribers.
Try these Facebook apps to run your contests or giveaway
Be sure to choose one that offers a sign-up form as a type of entry for participants. This is how your business generates emails from a contest on the Facebook platform.
Once chosen, decide whether you’ll be hosting a contest or giveaway and what messaging you’ll use to drive visibility and interest in it.
The prize you give away to a select number of winners for your contest is important, and it helps incentive your fans and give you quality subscribers.
After you’ve published your contest, promote it on all of your social media accounts to drive new traffic to the contest and increase sign-ups to your email list.
Continued growth of your email list plays a vital part in the success of your business. Reach out to the people who already follow you on social media to help you increase the rate of new subscriptions.