Did you know over 50% of small businesses need help with social media!
Many businesses have a social media presence and many are not engaging on those platforms and therefore not meeting their goals.
With careful planning, your small business can use the platforms effectively.
Determine your objectives for your social media
How do you think you want to use social media to help your business?
What goals are the goals you want to achieve?
Make these goals concrete, measurable and achievable.
- Build your brand by getting people to recognise your name and associate it with your product/service
- Attract new customers sending them to your social media platforms
- Support your business by answering questions and demonstrate how to use your products or services.
- Engage with your fans by giving them a reason to talk about the brand and encourage others to purchase from you.
By setting simple, specific objectives, you will establish goals for your business.
Know your audience
Determine the prospects and customers with who you want to engage with on social media. This is your “target audience”
- Understand your target market’s point of view and activities. Think demographics and past purchases, as well as interests and priorities.
- Consider influencers, buyers and end users. Most purchase decisions, including consumer purchases, are made with an input from at least more than one person!!
- Know where your audience engages on social media. Not everyone is on Facebook.
- Consider your audience’s social media behaviour.
The more you know about your audience the easier it becomes to engage with them on social media and get the results you want.
Choose Your “Hot Topics”
Target your three to five main topics. These should be categories or words you want to place for in search optimisation.
Create content around these topics for which you want your business to be known.
- Create an editorial calendar….Plan relevant content around your main keywords.
- Brainstorm ideas for your content around the categories chosen. Before creating your content, list the topics you want to cover. For most, the easiest way to achieve this is to answer your customers’ questions before and after purchase. Link to appropriate product pages but don’t be promotional and pushy….
- Offer a variety of content, not just text. People take in content differently. Attract the attention with images because the popular platforms such as Facebook, Pinterest and Instagram are image-based.
Make yourself known….
Create a presence on all major social media platforms. Take ownership of your business name across social media networks.
Branding helps customers to recognise your company without thinking. Think “findability” and post your location, phone number and local hours. Remember to always include a link to your website.
A strong social presence will help you get the most out of your social media marketing.
Set your Social Media Engagement
Be strategic because it is easy to spend more time than you need to on social media. A social media plan, together with a strategic approach will help you find the right balance.
Use your existing ways of communications such as email lists to encourage your customers to get onto social media and start to engage with you.
You must take a strategic view of your time.
- Decide who is handling your social media engagement. For most small businesses, this is often the owner.
- Set parameters. This means defining your social media guidelines.
Measure your Social Media results
Always measure your results. You will want to track your metrics based on the business objectives
- Incorporate a social media CTA and never just assume prospects will know to take the next action without prompting. Guide them to start engaging and interact.
- Track indicators that will help to show that you’ve accomplished your objectives. ie: comments and social media shares.
Your small business can successfully use social media to achieve your business objectives. Ensure that your time spent on social media reinforces your messaging and engagement.