Facebook is still the most popular but because of it’s longevity, you may find yourself struggling to always come up with new content and fresh new ideas for your company/brand’s Facebook page.
It is easy to just write up content, find a cute image to share and post away!!! Approaching Facebook with a strategy will definitely help you improve your chances of actually engaging in conversations with your audience / customers.
Timing is everything
It does always depend on your audience, content, and overall goal BUT the timing of your Facebook post is something you need to consider. Look at your audience and make a note the type of person you aim to reach.
A great way to figure the times that work best is through trial and error. The best days to post to Facebook many say is Thursday and Friday, with engagement rates dropping 3.5 percent below average from Monday to Wednesday.
Include social media images
- Share images of real people
- Focus on faces
- Use lifestyle imagery ot just product images
- Be brief
- Encourage responses
Why not host a Facebook contest?
People love free stuff. We all like and engaging with branded Facebook pages for the chance to win something. The thrill of possibly getting something for free is a great incentive, and would definitely have little actual cost for your business when compared with the social media…
One of the benefits of hosting a Facebook contest and asking for audience feedback is a key way of boosting Facebook engagement. This acts as an act of social listening, which we is an important component of any social media strategy.
Everybody’s most favourite topic of conversation is “Themselves” so by turning to your Facebook fans to get their opinions or ideas on something is a a great way to see increases in engagement.
Post a simple question to your fans even use polls to get them to vote on different questions and then you have an easy way of seeing what your audience, and your customer want. Get the most of your audience,
- Collect testimonials
- Keep your post comments
- Ask fans to send photos using your product
- Run a competition
Boost your posts……
Boosting your company’s Facebook posts is still a very effective way of improving your reach and engagement potential.
Once you identify your target audience, you can focus on even more…..
- Help promote a product or service
- Encourage visits to your website
- Spread awareness of a limited-time campaign your business is currently running
Seek audience insights
The activities, posts, comments, and any engagement you encounter on your business Facebook page will offer valuable data for you.
You can then see what content your audience likes to responds to, what content they ignore, and what content you should concentrate on and put your efforts into.
You will be able to narrow in on exactly who your audience is and focus on this demographic.
Facebook makes this easy through their “Audience Insights,” where you are able to see what your audience engages with.
Provide unique and valuable content
There are lots of companies and brands on Facebook.
Once you recognise who your audience is then consider what content they would find most valuable.
Your common sense will always help you with questions so take that extra moment to think about your audience and will go a long way.
Think of your brand / product as unique! Whether there are competitors or not, there are things that your product or service does that nobody else can claim!!, Take advantage of that and highlight accordingly through your Facebook strategy.
Are there things your customer can do that they couldn’t before thanks to your product? Are you an expert in your industry?
Offer advice and solutions to your customers and the possibilities will be endless.