Wondering how to increase views and shares of your LinkedIn content?
Write text-only posts
People engage more when a social media post shows an image or video but that’s platforms like IG and Twitter but this tactic doesn’t really work on LinkedIn.
On LinkedIn every so often, you may see a short text-only post in your stream that has a stack of likes and comments. How often do you see an update get that sort of engagement when it contains a link to a blog or some other website?
Why Do Text-Only Posts Work?
It makes sense that LinkedIn doesn’t want to display too many posts containing links to third-party sites. Each time someone clicks one of those links, they leave the LinkedIn platform. That means they are spending less time on LinkedIn. This gives LinkedIn a smaller opportunity to show ads or up sell their services Therefore, LinkedIn doesn’t prefer anything that potentially will push users away from the platform.
How to Write Effective Text-Only Posts
Here are a few tips for writing text-only posts on LinkedIn:
Keep it short. No one wants to read lots of text and, on LinkedIn mobile, a See More link appears on text updates longer than five lines. On the desktop version, your post is cut off after only three lines. With that limit in mind, if you use a storytelling approach, put something compelling in the first line to encourage people to read the whole post.
Ask a question. Anything that needs a response that will increase engagement. Make sure your question is easy to answer and relevant to your field.
Take a stand. If you have an opinion on a topic, share it and invite comments. If you can back up your stance with good reasoning and evidence, people may begin to see you as a thought leader in your field. Include links in the comments and make your initial post text only, but then post a reply that includes the link that you wanted to share (if there is one). The same goes for images: post them as replies.
Like Your Own Posts
Why does a Like button appear next to your own social media posts? Is it okay to give yourself a thumbs-up of approval? Ignoring this button is a mistake, because liking your own posts and status updates will definitely increase engagement with the post. The same goes for liking your own comments. This tactic is powerful if others have commented on your post because they’ll continue to see notifications about new likes and comments on the post, and that might encourage them to contribute again in some way.
Liking your own posts helps because people are more likely to interact with content if others have interacted with first.:
Engage With Comments
Pay attention to anyone who takes the time to leave a comment on one of your posts or status updates. Like user comments and post replies to continue the discussion.
People who have commented will get a notification and that could drive further engagement, ideally leading them to share your post with their network.
Record and Share Native Video
You can record a video inside the app or upload a pre-made video from your camera roll. To find the video feature in the most current version of the app, look for the video camera icon in the top-right corner. Just as with Facebook, native video on LinkedIn autoplays on mute.
There are various ways to add captions to video and if you’re on iOS, you can use a tool like Apple Clips. Similarly, you need to use a separate video editing application to edit your video or stitch multiple videos into one.
When you post an engaging video, your followers will watch it. LinkedIn will favour native video because it doesn’t tempt people to click a link that sends them to YouTube, or any other video platform.
In the short-term, native video on LinkedIn is still a novelty and presents an opportunity for you to stand out.
Make Your Updates Public
Since July 2017, LinkedIn lets you make status updates visible to the public check your settings and then you can choose to make any post public.
Check Your Settings
You can’t change the relevant settings via the LinkedIn mobile app, but you can via a desktop browser. To begin, click the Me icon at the top of the LinkedIn homepage, click Settings & Privacy, and then click the Privacy tab at the top of the page.
Under the Blocking and Hiding section is the Followers option. Click Change, and then from the drop-down list, select Everyone on LinkedIn. Next, click Profile Privacy in the sidebar on the left. Where the Edit Your Public Profile option appears, click the Change link. You’ll see a page with your LinkedIn and a column of settings on the right.
Make sure the Make My Public Profile Visible to Everyone radio button is selected. Under the radio button, make sure that the Posts & Activities box is checked. Make and Share a Public Post
After you check that your privacy settings allow public posts, you can make any post visible online. When you create your post, use the drop-down list at the bottom to set your post to Public. After you post your content on LinkedIn, you can share the public post via your other social media profiles. Use the ellipsis (three dots) menu to copy the link to your LinkedIn post.
Then simply paste that link into a Facebook post, tweet, Instagram post, and so forth. The ability to share posts publicly is great for promotion on other social networks, helping you increase engagement and improve profile discovery. For instance, if someone in a Facebook group has asked a question that’s discussed in one of your LinkedIn updates, share the public link in the group and you’ll drive more people to view your content.
LinkedIn wants to keep users on the platform, and posting third-party links encourages users to go somewhere else. Text-only updates do keep users on the platform so LinkedIn will be much more likely to show that sort of content in the feed.
Keep your updates short and relevant, invite comments, and make sure you react positively to everyone who takes the time to engage with your content.