Case Study

The Manor Elstree is a luxury retreat nestled in the Hertfordshire countryside, dating back to the mid-16th century. Formerly the house of Commander Sir Arthur Trevor Dawson, it was transformed into a private country club in the 1930s and a hotel in the 1960s. The Manor offers a range of services, including dining at the On The Hill Restaurant, comfortable accommodations in 49 individually styled en suite bedrooms, event hosting for intimate gatherings and grand celebrations, wedding services, and conference facilities.

The Challenge

The challenge for The Manor Elstree is to attract and retain guests in a competitive hospitality market. Key challenges include:

• Attracting a Diverse Clientele: Appealing to individuals, couples, families, businesses, and event organisers.
• Showcasing Versatility: Highlighting the venue’s suitability for weddings, events, conferences, dining, and overnight stays.
• Communicating Heritage and Luxury: Conveying the unique history and luxurious amenities of the property.
• Increasing Bookings: Driving reservations for rooms, events, and dining experiences.
• Maintaining a Strong Brand Reputation: Ensuring consistently high levels of customer satisfaction.

The Solution

To address these challenges, a comprehensive marketing strategy was implemented, focusing on:

• Highlighting Unique Selling Points: Emphasising the venue’s rich history, luxurious accommodations, and versatile event spaces.
• Showcasing Diverse Offerings: Promoting the range of services available, including dining, weddings, events, and conferences.
• Creating Engaging Content: Developing visually appealing content, such as virtual tours and event photography, to showcase the property and its offerings.
• Targeting Specific Audiences: Implementing targeted marketing campaigns to reach individuals, couples, businesses, and event organisers.
• Providing Exceptional Customer Service: Ensuring consistently high levels of customer satisfaction to build brand loyalty and positive word-of-mouth referrals.