As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
11 tips for working with the Facebook algorithm
Courtesy of Hootsuite Blog. Reply to your audience While your branded content will never truly be able to compete with anyone’s sister’s new puppy, it’s still very important to prioritize building connections with each person in your audience. Why? Because the algorithm prioritizes posts from Pages that a user has interacted with in the past. This means that bumping up your reply game is key, whether that’s in Messenger or the comments. If a person has taken the time to talk to your … [Read more...]
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship. What is the Facebook algorithm? The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up. For its part, Facebook would like to remind us that there is no single algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which posts will be “most … [Read more...]
Instagram saving is the new hot engagement metric!!
It seems it goodbye likes and Hello saves! Instagram saves seem to be the hottest engagement metrics that most brands and influencers are tracking right now. With Instagram testing the removal of likes in many countries’ success metrics for Instagram feed posts are moving away from the likes in favour of the saves metric Instead!! Have you noticed recently when reading a post you are prompted to save it so you can come back to it at a later date? Instagram saves are a key … [Read more...]
Instagram engagement groups can kill your account!
Instagram engagement groups are usually created to help people increase their organic reach and following. It sounds like a great idea but when you actually explore how Instagram works and the impact that these groups can have on your posts you may think again. The idea behind it is simple, a group of users will get together and agree that everyone will like and comment on everyone else’s posts in exchange for the same in return. This fake engagement is thought to trick Instagram into … [Read more...]
Facebook update
Facebook is alerting Page owners to a coming update which will see the removal of the 'Our Story' section from your Page presentation options. As you can see here, Facebook is prompting Page owners to shift their 'Story' description to the 'Additional Information' section instead, which will alter how that extra information is presented on your Page. The Page Story section was added back in 2017 as a means to help brands provide more background on their business 'why', in order to … [Read more...]
A DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER
Although originally designed as a way to interact with family and friends, social media has evolved into something that stretches infinitely further than that. In today’s competitive world, any business without a social media presence (whether it be Facebook, Twitter, Instagram, or a combination of these) is two steps behind the rest. This is where a social media manager is needed to make the most of the exciting marketing opportunities offered by this valuable new field. THE ROLE OF A … [Read more...]
The anatomy of an Instagram post
Have you ever questioned the importance of a caption on Instagram? Or perhaps you're confused about why hashtags are so vital. We've got you covered with this easy-to-follow Instagram guide! Below, you'll learn the anatomy of an Instagram post and why each component is important to your social media efforts. The visual component It is all about the visuals on Instagram! You will need high quality visuals to make an impact on this platform. Most devices have the capability to take pretty … [Read more...]
Instagram – Stay Ahead of the Competition
Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
Ways to thank your customers on social media
'Tis the season to be jolly! Showing gratitude on social media can help build your brand, show authenticity, and make your customers happy. This month, consider thanking your loyal customers and those who engage with you most often on social media. Happy customers will go on to champion your brand for you, spreading the word to their friends and family about your business. So, how do you go about thanking your customers on social media? We've come up with six ways you can practice … [Read more...]
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