In today’s hyper connected sharing culture, social media is unavoidable and vital for your business/ brand. How you interact with customers on social is critical to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to customers and clients. However to truly succeed, you must put customers first at every in their journey. We feel that you must become … [Read more...]
Different ways B2B Businesses Can Use Online Video…….
Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]
How to Create a Killer Instagram Feed from Scratch
Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? 500 million users. 58 times more engagement than Facebook. Over 120 times more engagement than Twitter, with product featured in over 65% of Instagram’s top-performing posts. Noticing a pattern here? Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? Your 9 most recent Instagram posts say a lot about your brand, and fast. It takes a mere … [Read more...]
WHY TRACKING SOCIAL MEDIA POSTS IS IMPORTANT
If your business isn’t already on the social media bandwagon, it’s time to hop on. But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business. Analytics can give you a lot of data about your social media accounts. It’s easy to get overwhelmed and bogged down by all of this data. In reality, you may be … [Read more...]
Is your Instagram marketing working?
Are you making mistakes that could hurt your Instagram account? In 2018, Instagram allowed hashtags in a profile’s bio description to be clickable from a mobile device but the mistake many people made was to place lots of hashtags into their bio in the same way they would in a Twitter bio. There are a few reasons why this isn’t a good idea. First, the hashtags in your Instagram bio don’t have any impact on Instagram search results so if someone searches for a keyword on … [Read more...]
Instagram Algorithm changes in 2019!
The famous Instagram Algorithm discussion at the start of 2019 with many already in panic because their organic engagement is on the decline and just when you think you understand it then it goes and changes again. Instagram has claimed that the newest changes have arrived and are here to help improve the user experience, prioritising moments we care about the most…. Doesn't this sound familiar? What do know is that Instagram posts are no longer getting the same amount of exposure they … [Read more...]
Facebook Groups in 2019!
Have you heard that Facebook are making updates to how members are invited to your group, and at Smash Social we wanted to share these changes with you. Groups are a great way to build your community and up and til now it has been a case of adding friends to groups that they may not even choose to hang out in..... What exactly does this now mean? To help ensure that people join Facebook Groups that are relevant and meaningful to them, you will now see the following … [Read more...]
A Little Social Media Housekeeping
As we go full steam ahead into 2019 and what a year it has been for social l media and small businesses why not take advantage of the holiday time - now is the time to start looking to next year and perhaps start things afresh. This is a good time to check all the last 2018 items off your to-do list, read through and respond to emails sitting in your inbox – and update your social media accounts. Many organisations and businesses are great about updating their newsfeeds and adding posts … [Read more...]
Trends & Changes
Social media is continually developing Being active on social media is massive, and it’s unquestionably necessary for your business or brand. But just posting on social media alone won’t automatically spell success. Throughout the year there are so many trends and improvements to social media. So what trends are a MUST!!! Live video continues to thrive Live video content made huge inroads in 2017 and in 2018 continued to be a popular trend. Live video content has become so … [Read more...]
Bling the World!!! Pop Fusion Events Charity single!
At Smash Social we are delighted to work with a fantastic company called Pop Fusion Events. Pop fusion events has now been established for 5 years and is a leader in Cosmetic Entertainment throughout the UK. Natalie Davis, the creative director and Natalie Austin a vocal coach and lyricist collaborated and launched a marvellous Facebook Community group called “5 minutes with… “ This is a platform for all services for the events industry to be interviewed in an casual setting to support … [Read more...]
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