Are you ever left pondering, "How frequently should I share content on Instagram to expand my follower base?" or perhaps, "What's the ideal posting schedule to keep my Instagram audience engaged?" Determining the right posting frequency is a crucial aspect of social media marketing, and while it's not rocket science, it's not without its complexities. You must consider shifting trends, ever-evolving algorithms, and the very real phenomenon of social media fatigue. Moreover, what constitutes the … [Read more...]
Meta Introduces their Broadcast Channel on Instagram
So, what is Instagram Broadcast Channel? Broadcast channels are one of the latest Instagram features. They allow creators to send direct messages to their followers. For the receivers, it's like a mass WhatsApp group text you can't reply to. Anyone with a Creator account on Instagram can access it and open up their one-to-many group chat Why Create an Instagram Broadcast Channel? You can use broadcast channels to share content you want a specific group of people to see. That group could … [Read more...]
Introducing Instagram Threads: A Game-Changing Messaging App
Introduction: In a move to revolutionise online communication and provide a more intimate social experience, Meta, the parent company of Facebook, Instagram, and WhatsApp, recently launched Instagram Threads. This highly anticipated messaging app aims to redefine the way we connect and engage with others in real-time. In this blog post, we delve into the exciting world of Instagram Threads, exploring its features, impact, and potential as a contender in the social media landscape. With … [Read more...]
Unleashing the Power of Instagram Reels in 2023: A Game-Changer for Brands
As the digital landscape continues to evolve, social media platforms remain at the forefront of connecting people, brands, and communities worldwide. Among these platforms, Instagram has emerged as a powerhouse, constantly introducing innovative features to captivate its vast user base. In 2023, one such feature has taken the marketing world by storm: Instagram Reels. Today, as a Social Media experts, we are here to delve into the benefits that make Instagram Reels an indispensable tool for … [Read more...]
New Features on Instagram Reels: Trends & Editing
Find Out What’s Trending on Reels As creators, we are always constantly seeking out new and fresh content ideas. Instagram has added a dedicated destination for you to be inspired by the latest trends. With this feature, you can view the most popular songs on Reels and check how frequently the audio has been utilised by tapping into it, or save it for future use. In addition, you can now access the most popular topics and hashtags on Reels, which can guide your content creation. For … [Read more...]
New feature coming soon to Instagram!
Instagram is currently testing a new feature that allows users to share full-length Reels within their Stories. The feature is being rolled out in select markets and aims to make it easier for users to share their favourite Reels with their followers. With this feature, users can now share Reels up to 60 seconds long within their Stories, along with the ability to add their own commentary and stickers. The new feature is also testing a "Reel Replays" option, which will allow users to watch a … [Read more...]
Best practices for Instagram stories
Instagram Stories have become a popular feature on the platform, with over 500 million daily active users. They provide businesses with an excellent opportunity to engage with their followers, showcase their products and services, and build their brand. However, to make the most of Instagram Stories, it’s essential to follow best practices that ensure your stories are engaging, informative, and visually appealing. In this blog, we’ll discuss some of the best practices for creating Instagram … [Read more...]
Meta-Verified Paid Verification Scheme on Facebook & Instagram
In recent years, social media platforms have been facing increasing pressure to combat fake accounts, impersonation, and misinformation. As a result, many platforms have introduced verification schemes to help users identify authentic accounts and content. Now, Meta, the parent company of Facebook and Instagram, has announced an initial test of a new paid verification scheme on Instagram called "Meta-Verified." This new program aims to provide users with a more reliable way to identify … [Read more...]
Instagram post times – what works best!
Is there a best time to post on Instagram? Every brand might have a slightly different sweet spot for posting on Instagram — because every brand caters to a unique audience, with unique behavior patterns on social media. But, that said, there are certain best practices you can follow that tend to yield great results across the board. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer … [Read more...]
The Do’s and Don’ts of Reels
Here is a very quick overview for all you reel lovers out there!!! YOU ARE WELCOME Do’s: • Make sure reels are attention-grabbing and entertaining. Give the reel a plot twist or come up with a witty video. • Be inspiring. Inspirational reels can start trends that other users can participate in. • Use creative tools like filters or camera effects. • Share vertical videos instead of horizontal. • Use sounds from Instagram’s music library or original audio. • Experiment. … [Read more...]
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