Instagram engagement groups are usually created to help people increase their organic reach and following. It sounds like a great idea but when you actually explore how Instagram works and the impact that these groups can have on your posts you may think again. The idea behind it is simple, a group of users will get together and agree that everyone will like and comment on everyone else’s posts in exchange for the same in return. This fake engagement is thought to trick Instagram into … [Read more...]
The anatomy of an Instagram post
Have you ever questioned the importance of a caption on Instagram? Or perhaps you're confused about why hashtags are so vital. We've got you covered with this easy-to-follow Instagram guide! Below, you'll learn the anatomy of an Instagram post and why each component is important to your social media efforts. The visual component It is all about the visuals on Instagram! You will need high quality visuals to make an impact on this platform. Most devices have the capability to take pretty … [Read more...]
Instagram – Stay Ahead of the Competition
Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
How to use Instagram Reels for your small business
What are Reels? Reels are Instagram’s answer to TikTok. Here’s a more detailed explanation of Reels, straight from Instagram’s announcement: "Reels are 15-second multi-clip videos with audio, effects, and new creative tools. You can share Reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." Step-by-Step: How to Create a Reel Step one: To access Reels, tap your profile photo like … [Read more...]
Christmas is fast approaching and you know what that means?
Now is the time to start planning your social media holiday posts and spread the holiday cheer! Do you want to know how to ‘sleigh’ your holiday marketing campaigns? There are 3.2 billion social media users worldwide and we all know that social media helps you to extend your reach, drive engagement, and bring in more sales. If you are not using social media to promote your brand at a time like this to sell your products and services, then you are missing a trick....... Did you know … [Read more...]
Is There Such a thing as an Instagram Shadowban?
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned. So what is Shadowbanning? Shadowbanning is the act of blocking a user's content on social media sites, in such a way that … [Read more...]
What is Instagram Reels, and how can you use them in your marketing strategy?
Instagram Reels is a brand new way to create fun and engaging video content. Similar to Tiktok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. With its own version of the For You page: the new Reels Explore Feed means you can find the Reels feed on the Instagram Explore Page. This has been a huge change on the app and has now given a significant push to have users … [Read more...]
Finally – Facebook Business Suite
A LITTLE HELP FOR SMALL BUSINESSES Facebook announced the launch of their management tool, Facebook Business Suite, for a faster and easier way to manage business on Facebook and Instagram. Considering the dwindle in customers walking into stores due to the ongoing pandemic, small businesses are left to find new ways to sell and reach new customers. To help businesses save time and manage their pages and profiles across their apps, Facebook launched this all-in-one tool to help … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
Is Your Instagram Engagement Going Down? Here’s How to Fix it
Over the past couple of months, we have noticed a significant drop in impressions, engagement, and number of new followers. The reason: Instagram’s 2019 Algorithm. Thanks to this new update, only 10% of your followers are able to see your post. Below are the easiest ways to keep your audience engaged: Post Photos / VideosPost Stories OFTEN AT LEAST ONCE A DAY!Instagram LivesIGTVReply to your DMsReply to Comments Odds are you’re already doing most of these, which is really great! … [Read more...]
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