Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
7 Tips For Being Comfortable & Confident In Front of the Camera
Being in front of a camera can be intimidating at first, but with the right amount skills (or coping mechanisms for some), you will not only look like a natural, but you’ll also connect with your audience more effectively than ever. Here are our top seven tips for getting comfortable in front of a camera. 1. Talk to yourself. In the car on your way to work, in the shower, while at home, maybe even whilst you are out doing your shopping, if you don’t mind a few funny looks, pick a … [Read more...]
It’s Official – Instagram will focus mainly on video instead of photos.
Yes, we knew this was coming, Instagram will focus mainly on video instead of photos. So we must all take note, you MUST start getting infront of the camera. Take a look at our blog on how to get comfortable infront of the camera! Exciting news about the future of Instagram! Adam Mosseri, the head of Instagram, shared that the social network won’t just be a photo-sharing app anymore and that it will focus more on videos to create better entertainment experience. “We’re also going to be … [Read more...]
How to repost on Instagram
Every social media site has a way to share other members’ memes, photos, and more — except for Instagram. You can tag people in the comments so they can see a post that someone else shared, but there isn’t a way to share the post on your own feed so that everyone can see it. Even though Instagram doesn’t provide a tool in the app to share posts, you can still do it. There are two main methods: Using a dedicated reposting app or taking a screenshot and sharing that on Instagram as you … [Read more...]
Instagram Algorithm
Here is a little insight into Instagram's Algorithm. At last - Instagram is determined to do a better job explaining how their app actually works and clear up possible misconceptions. “Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to … [Read more...]
Have you used Instagram live rooms for live broadcast with up to 4 creators?
Live rooms allow up to 4 people to be able to broadcast together at the same time previously as we know Instagram only allowed users to live stream with one other person similar to that Facebook. Instagram says it hopes live rooms will help to open more creative opportunities in terms of life broadcast to help allow for things like live talk shows and expanded questions and answers and interviews. In a live room you can buy badges to support the hosts using one badge per person as well as the … [Read more...]
Looking to enhance your reels content?
As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
Instagram engagement groups can kill your account!
Instagram engagement groups are usually created to help people increase their organic reach and following. It sounds like a great idea but when you actually explore how Instagram works and the impact that these groups can have on your posts you may think again. The idea behind it is simple, a group of users will get together and agree that everyone will like and comment on everyone else’s posts in exchange for the same in return. This fake engagement is thought to trick Instagram into … [Read more...]
The anatomy of an Instagram post
Have you ever questioned the importance of a caption on Instagram? Or perhaps you're confused about why hashtags are so vital. We've got you covered with this easy-to-follow Instagram guide! Below, you'll learn the anatomy of an Instagram post and why each component is important to your social media efforts. The visual component It is all about the visuals on Instagram! You will need high quality visuals to make an impact on this platform. Most devices have the capability to take pretty … [Read more...]
Instagram – Stay Ahead of the Competition
Keeping up with Instagram changes is an important part of staying ahead of the competition and being able to connect with your target audience. During November new features available and new tests are happening that will impact how brands and users are benefiting from the platform There will be new tools for shops because Instagram is now making it a priority on the platform. Businesses and creators with a shop will soon gain access to Instagram’s new in-app … [Read more...]
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