Is there a best time to post on Instagram? Every brand might have a slightly different sweet spot for posting on Instagram — because every brand caters to a unique audience, with unique behavior patterns on social media. But, that said, there are certain best practices you can follow that tend to yield great results across the board. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer … [Read more...]
The Do’s and Don’ts of Reels
Here is a very quick overview for all you reel lovers out there!!! YOU ARE WELCOME Do’s: • Make sure reels are attention-grabbing and entertaining. Give the reel a plot twist or come up with a witty video. • Be inspiring. Inspirational reels can start trends that other users can participate in. • Use creative tools like filters or camera effects. • Share vertical videos instead of horizontal. • Use sounds from Instagram’s music library or original audio. • Experiment. … [Read more...]
Get to know social media marketing..for beginners
Around the world, nearly four billion people use social media on average each day. Because consumers spend about 30% of their time using social media, businesses looking to market themselves use social media, too. Social media marketing gets products and services in front of consumers with authenticity and some transparency. Social media marketing usually includes attractive images, helpful videos, and information-gathering links. Businesses use social media to share product … [Read more...]
How does the Instagram algorithm actually work?
Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
7 Tips For Being Comfortable & Confident In Front of the Camera
Being in front of a camera can be intimidating at first, but with the right amount skills (or coping mechanisms for some), you will not only look like a natural, but you’ll also connect with your audience more effectively than ever. Here are our top seven tips for getting comfortable in front of a camera. 1. Talk to yourself. In the car on your way to work, in the shower, while at home, maybe even whilst you are out doing your shopping, if you don’t mind a few funny looks, pick a … [Read more...]
It’s Official – Instagram will focus mainly on video instead of photos.
Yes, we knew this was coming, Instagram will focus mainly on video instead of photos. So we must all take note, you MUST start getting infront of the camera. Take a look at our blog on how to get comfortable infront of the camera! Exciting news about the future of Instagram! Adam Mosseri, the head of Instagram, shared that the social network won’t just be a photo-sharing app anymore and that it will focus more on videos to create better entertainment experience. “We’re also going to be … [Read more...]
How to repost on Instagram
Every social media site has a way to share other members’ memes, photos, and more — except for Instagram. You can tag people in the comments so they can see a post that someone else shared, but there isn’t a way to share the post on your own feed so that everyone can see it. Even though Instagram doesn’t provide a tool in the app to share posts, you can still do it. There are two main methods: Using a dedicated reposting app or taking a screenshot and sharing that on Instagram as you … [Read more...]
Instagram Algorithm
Here is a little insight into Instagram's Algorithm. At last - Instagram is determined to do a better job explaining how their app actually works and clear up possible misconceptions. “Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to … [Read more...]
Have you used Instagram live rooms for live broadcast with up to 4 creators?
Live rooms allow up to 4 people to be able to broadcast together at the same time previously as we know Instagram only allowed users to live stream with one other person similar to that Facebook. Instagram says it hopes live rooms will help to open more creative opportunities in terms of life broadcast to help allow for things like live talk shows and expanded questions and answers and interviews. In a live room you can buy badges to support the hosts using one badge per person as well as the … [Read more...]
Looking to enhance your reels content?
As we know the last few years have seen quite a rise in video marketing, due to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short video-based addition to that marketplace and has an edge over stories for these the two main reasons.... First the editing features such as the music, disappearing texts, filters and have effects that offer a more creative option than just a normal story.Live stories are only shown to people who follow you but when they tap on your … [Read more...]
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