How do brands need to adapt? Tone of voice is crucial Empathy is key. You must be respectful of the situation. Many people are suffering, and many businesses are, too. Meanwhile, some brands are having huge surges of demand. We spoke to a packaged food brand manager recently who said that sales were at a record level, particularly for snacks and comfort foods. Other brands in less fortunate sectors are facing huge losses. Whatever your situation, you must show that you care and back … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
Is Your Instagram Engagement Going Down? Here’s How to Fix it
Over the past couple of months, we have noticed a significant drop in impressions, engagement, and number of new followers. The reason: Instagram’s 2019 Algorithm. Thanks to this new update, only 10% of your followers are able to see your post. Below are the easiest ways to keep your audience engaged: Post Photos / VideosPost Stories OFTEN AT LEAST ONCE A DAY!Instagram LivesIGTVReply to your DMsReply to Comments Odds are you’re already doing most of these, which is really great! … [Read more...]
The easiest ways to keep your audience engaged on Instagram 2019!
The easiest ways to keep your audience engaged on Instagram 2019 are the following points that are so important for your IG strategy.... Post Photos / VideosPost StoriesInstagram LivesIGTVReply to your DMsReply to Comments Perhaps you are already doing most of these, which is great but the real question is how often? It is a fact that the more time you spend keeping your followers engaged, the more Instagram will favour you. This means you should do the majority of these points … [Read more...]
Tips and research on the latest Instagram algorithm update this August 2019
You may have noticed Instagram are now targeting a lot more proxies and automation services known as a third-party app & we have recognised this pattern because Instagram used to only do five updates a year but in the last two months they’ve done eight consecutive updates each week. We strongly recommend you do not use any third-party engagement apps and especially do not give away your password because Instagram seems to be detecting that each time you enter the password … [Read more...]
10 Social Media Statistics You Need to Know in 2019
Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, it's becoming more embedded into more societal elements, making it an essential connective tool. So how significant is social media in 2019?The listing below includes insights into overall social media … [Read more...]
Instagram Adds New Warnings for Accounts Which Are Close to Being Banned
Instagram is taking a more active role in stamping out anti-social and concerning behavior on its platform, introducing new tools - and even removing post like counts - in order to focus on user well-being. The latest measure on this front is an update to its policy enforcement processes, which will see the platform implement time-based accruals of policy violations, which will also enable the implementation of new warnings for accounts that are close to being banned. As explained … [Read more...]
Help on your social media journey….
In today’s hyper connected sharing culture, social media is unavoidable and vital for your business/ brand. How you interact with customers on social is critical to providing a relevant and meaningful customer experience. But be prepared… your efforts need to be well thought through. Social media offers all the promise of direct access to customers and clients. However to truly succeed, you must put customers first at every in their journey. We feel that you must become … [Read more...]
Different ways B2B Businesses Can Use Online Video…….
Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]
How to Create a Killer Instagram Feed from Scratch
Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? 500 million users. 58 times more engagement than Facebook. Over 120 times more engagement than Twitter, with product featured in over 65% of Instagram’s top-performing posts. Noticing a pattern here? Instagram for businesses is no longer an option — it’s a necessity. So, how to make it work? Your 9 most recent Instagram posts say a lot about your brand, and fast. It takes a mere … [Read more...]
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