Facebook is alerting Page owners to a coming update which will see the removal of the 'Our Story' section from your Page presentation options. As you can see here, Facebook is prompting Page owners to shift their 'Story' description to the 'Additional Information' section instead, which will alter how that extra information is presented on your Page. The Page Story section was added back in 2017 as a means to help brands provide more background on their business 'why', in order to … [Read more...]
A DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER
Although originally designed as a way to interact with family and friends, social media has evolved into something that stretches infinitely further than that. In today’s competitive world, any business without a social media presence (whether it be Facebook, Twitter, Instagram, or a combination of these) is two steps behind the rest. This is where a social media manager is needed to make the most of the exciting marketing opportunities offered by this valuable new field. THE ROLE OF A … [Read more...]
The anatomy of an Instagram post
Have you ever questioned the importance of a caption on Instagram? Or perhaps you're confused about why hashtags are so vital. We've got you covered with this easy-to-follow Instagram guide! Below, you'll learn the anatomy of an Instagram post and why each component is important to your social media efforts. The visual component It is all about the visuals on Instagram! You will need high quality visuals to make an impact on this platform. Most devices have the capability to take pretty … [Read more...]
Ways to thank your customers on social media
'Tis the season to be jolly! Showing gratitude on social media can help build your brand, show authenticity, and make your customers happy. This month, consider thanking your loyal customers and those who engage with you most often on social media. Happy customers will go on to champion your brand for you, spreading the word to their friends and family about your business. So, how do you go about thanking your customers on social media? We've come up with six ways you can practice … [Read more...]
How to use Instagram Reels for your small business
What are Reels? Reels are Instagram’s answer to TikTok. Here’s a more detailed explanation of Reels, straight from Instagram’s announcement: "Reels are 15-second multi-clip videos with audio, effects, and new creative tools. You can share Reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore." Step-by-Step: How to Create a Reel Step one: To access Reels, tap your profile photo like … [Read more...]
Is There Such a thing as an Instagram Shadowban?
When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned. So what is Shadowbanning? Shadowbanning is the act of blocking a user's content on social media sites, in such a way that … [Read more...]
Finally – LinkedIn rolls out Stories feature worldwide
LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. So, can the feature bring a little Instagram glamour to the networking platform? What does LinkedIn Stories look like? The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration, offering a more casual and immediate way to share news, insight and highlights.Such posts will … [Read more...]
Finally – Facebook Business Suite
A LITTLE HELP FOR SMALL BUSINESSES Facebook announced the launch of their management tool, Facebook Business Suite, for a faster and easier way to manage business on Facebook and Instagram. Considering the dwindle in customers walking into stores due to the ongoing pandemic, small businesses are left to find new ways to sell and reach new customers. To help businesses save time and manage their pages and profiles across their apps, Facebook launched this all-in-one tool to help … [Read more...]
6 Ways to Get More Social Media Traffic to Your Website in 2020
Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site? Here’s a quick summary: Add links to social bookmarking sitesAdd calls-to-action on links you shareUse pinned posts on social media networksMake your social media cover images calls-to-actionsAnswer questions on social Q&A sitesHave employees share content on their social channels WE HOPE THAT LITTLE SNIPPET OF INFORMATION HELPS … [Read more...]
Adapting your content marketing in the age of coronavirus
How do brands need to adapt? Tone of voice is crucial Empathy is key. You must be respectful of the situation. Many people are suffering, and many businesses are, too. Meanwhile, some brands are having huge surges of demand. We spoke to a packaged food brand manager recently who said that sales were at a record level, particularly for snacks and comfort foods. Other brands in less fortunate sectors are facing huge losses. Whatever your situation, you must show that you care and back … [Read more...]
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