Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
It’s a busy social media life!!
A typical day in the life of Tarryn (repeated daily!!! - well almost) This can vary but basically a good idea of what goes into a day. 😁 Wake up 7.30am and immediately very quickly scan emails, check bank account and freak at that mascara that I didn’t really need to buy! 😁 Then shower etc…and put something pretty on. 😁 A few household duties to be done before sitting at office desk at 8.45am, grab a diet coke, water, chewing gum and a breakfast bar. 😁 8.50am Go through emails … [Read more...]
7 Tips For Being Comfortable & Confident In Front of the Camera
Being in front of a camera can be intimidating at first, but with the right amount skills (or coping mechanisms for some), you will not only look like a natural, but you’ll also connect with your audience more effectively than ever. Here are our top seven tips for getting comfortable in front of a camera. 1. Talk to yourself. In the car on your way to work, in the shower, while at home, maybe even whilst you are out doing your shopping, if you don’t mind a few funny looks, pick a … [Read more...]
It’s Official – Instagram will focus mainly on video instead of photos.
Yes, we knew this was coming, Instagram will focus mainly on video instead of photos. So we must all take note, you MUST start getting infront of the camera. Take a look at our blog on how to get comfortable infront of the camera! Exciting news about the future of Instagram! Adam Mosseri, the head of Instagram, shared that the social network won’t just be a photo-sharing app anymore and that it will focus more on videos to create better entertainment experience. “We’re also going to be … [Read more...]
How to repost on Instagram
Every social media site has a way to share other members’ memes, photos, and more — except for Instagram. You can tag people in the comments so they can see a post that someone else shared, but there isn’t a way to share the post on your own feed so that everyone can see it. Even though Instagram doesn’t provide a tool in the app to share posts, you can still do it. There are two main methods: Using a dedicated reposting app or taking a screenshot and sharing that on Instagram as you … [Read more...]
Instagram Algorithm
Here is a little insight into Instagram's Algorithm. At last - Instagram is determined to do a better job explaining how their app actually works and clear up possible misconceptions. “Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose. We want to make the most of your time, and we believe that using technology to personalize your experience is the best way to … [Read more...]
11 tips for working with the Facebook algorithm
Courtesy of Hootsuite Blog. Reply to your audience While your branded content will never truly be able to compete with anyone’s sister’s new puppy, it’s still very important to prioritize building connections with each person in your audience. Why? Because the algorithm prioritizes posts from Pages that a user has interacted with in the past. This means that bumping up your reply game is key, whether that’s in Messenger or the comments. If a person has taken the time to talk to your … [Read more...]
Instagram saving is the new hot engagement metric!!
It seems it goodbye likes and Hello saves! Instagram saves seem to be the hottest engagement metrics that most brands and influencers are tracking right now. With Instagram testing the removal of likes in many countries’ success metrics for Instagram feed posts are moving away from the likes in favour of the saves metric Instead!! Have you noticed recently when reading a post you are prompted to save it so you can come back to it at a later date? Instagram saves are a key … [Read more...]
Facebook update
Facebook is alerting Page owners to a coming update which will see the removal of the 'Our Story' section from your Page presentation options. As you can see here, Facebook is prompting Page owners to shift their 'Story' description to the 'Additional Information' section instead, which will alter how that extra information is presented on your Page. The Page Story section was added back in 2017 as a means to help brands provide more background on their business 'why', in order to … [Read more...]
A DAY IN THE LIFE OF A SOCIAL MEDIA MANAGER
Although originally designed as a way to interact with family and friends, social media has evolved into something that stretches infinitely further than that. In today’s competitive world, any business without a social media presence (whether it be Facebook, Twitter, Instagram, or a combination of these) is two steps behind the rest. This is where a social media manager is needed to make the most of the exciting marketing opportunities offered by this valuable new field. THE ROLE OF A … [Read more...]
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