Instagram has become one of the most popular social media platforms for businesses to reach their target audience and engage with them. With over 1 billion active monthly users, Instagram offers a huge opportunity for businesses to showcase their products and services, build brand awareness and increase engagement. One of the most powerful tools on Instagram is hashtags, which can help you reach a wider audience and get discovered by new potential customers. In this article, we’ll discuss how … [Read more...]
Our Guide to Reels Best Practices
Reels are short, highly visual and engaging videos you can create directly in the Instagram app. Their best practice is to be fun and entertaining, with a WOW or LOL factor, pulled in quickly via intrigue. Reels Best Practice So how do you make a reel? Where do you start? They should be: 🎥 Simple - don’t over complicate things. 🎥Entertaining - entertain your audience with short, sharp, funny clips. 🎥 Informative - Use them to inform your audience. How can your business help … [Read more...]
What is the Tik Tok Algorithm?
TikTok really isn’t about dances anymore! If you provide value, the platform is a goldmine to foster brand awareness. When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is. Great and engaging videos will gain longer watch time and will therefore end up on people’s ‘For You’ pages. … [Read more...]
What is the LinkedIn Algorithm?
Did you know that 89% of B2B marketers utilize LinkedIn? If you find that your posts don't have much engagement, if you are persistent on LinkedIn, post every day, you will still appear in posts on your contacts LinkedIn feed! It goes to show you that consistency can be even more important than racking up likes which is something we all think is so important. How the LinkedIn algorithm works As far as we can suss out, the LinkedIn algorithm does the … [Read more...]
What is the Instagram Algorithm?
Following on from our last blog! What is the Instagram Algorithm? When it comes to engagement, Instagram is light-years ahead of Facebook. Brands' content on Instagram gets a 1.6% engagement rate. Let's look at how business owners utilise Instagram. How this social media algorithm works The Instagram algorithm has the following characteristics: · Prioritises posts with the highest number of … [Read more...]
Algorithm Buster!
We often hear people talking about algorithms, but many cannot keep up with the algorithms always changing and many people do not understand what they are and how you can overcome some of the hurdles faced on Facebook!!! Are you worried that your content will suffer an even lower reach and engagement than it did in 2021 and 2022 and spilling over to 2023? You're not alone. Paid social media traffic is critical for many businesses and brands, but organic … [Read more...]
Getting Started?
If you’re looking to get started with social media marketing, the first thing you need to do is choose the platform that best fits your brand. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches. Here are the basic principles for overall social media. If you are looking to start your social media and just don't know where to begin as you … [Read more...]
My Photobook – A Conceptual Look at the Evolution of Colour Photography from the Fifties into the Eighties
(Word count – 2,447) - by Danny Rothstein (our fantastic temporary intern assistant) Rationale If the photograph’s ‘objectivity’[1] captures something that could be lost in time, then the photobook becomes their place to attain something more than the sum of their parts. Or as Sergei Eisenstein calls it in his 1939 essay Methods of Montage a ‘third something’. That is what I have aspired to with this photobook; the question is what third something am I trying to show? When I first came … [Read more...]
Meta gives us a great new update!
We know how important it is to get your videos seen by as many people as possible. But what if you're also a busy person? How can you make sure that your video content gets the visibility it deserves? Meta has now shared a New Way to Schedule Facebook and Instagram Reels!!! FINALLY!!!Now, you can upload, edit, and schedule Reels directly from your desktops, making it easier to batch video content and plan around other posts.Meta recently added the ability to schedule both Facebook and … [Read more...]
The Buyers Journey
We know that most people do not wake up in the morning and think, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is named the buyer’s journey and one that Smash Social Ltd use! Why? Because your consumers are more switched on than ever before. Increasingly it’s important to deeply understand your buyer personality so you can create content that helps them along that path … [Read more...]