In recent years, social media platforms have been facing increasing pressure to combat fake accounts, impersonation, and misinformation. As a result, many platforms have introduced verification schemes to help users identify authentic accounts and content. Now, Meta, the parent company of Facebook and Instagram, has announced an initial test of a new paid verification scheme on Instagram called "Meta-Verified." This new program aims to provide users with a more reliable way to identify … [Read more...]
Get to know social media marketing..for beginners
Around the world, nearly four billion people use social media on average each day. Because consumers spend about 30% of their time using social media, businesses looking to market themselves use social media, too. Social media marketing gets products and services in front of consumers with authenticity and some transparency. Social media marketing usually includes attractive images, helpful videos, and information-gathering links. Businesses use social media to share product … [Read more...]
7 Tips For Being Comfortable & Confident In Front of the Camera
Being in front of a camera can be intimidating at first, but with the right amount skills (or coping mechanisms for some), you will not only look like a natural, but you’ll also connect with your audience more effectively than ever. Here are our top seven tips for getting comfortable in front of a camera. 1. Talk to yourself. In the car on your way to work, in the shower, while at home, maybe even whilst you are out doing your shopping, if you don’t mind a few funny looks, pick a … [Read more...]
11 tips for working with the Facebook algorithm
Courtesy of Hootsuite Blog. Reply to your audience While your branded content will never truly be able to compete with anyone’s sister’s new puppy, it’s still very important to prioritize building connections with each person in your audience. Why? Because the algorithm prioritizes posts from Pages that a user has interacted with in the past. This means that bumping up your reply game is key, whether that’s in Messenger or the comments. If a person has taken the time to talk to your … [Read more...]
How the Facebook Algorithm Works in 2021 and How to Make it Work for You
In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship. What is the Facebook algorithm? The Facebook algorithm decides which posts people see every time they check their Facebook feed, and in what order those posts show up. For its part, Facebook would like to remind us that there is no single algorithm, but rather “multiple layers of machine learning models and rankings,” built to predict which posts will be “most … [Read more...]
Facebook update
Facebook is alerting Page owners to a coming update which will see the removal of the 'Our Story' section from your Page presentation options. As you can see here, Facebook is prompting Page owners to shift their 'Story' description to the 'Additional Information' section instead, which will alter how that extra information is presented on your Page. The Page Story section was added back in 2017 as a means to help brands provide more background on their business 'why', in order to … [Read more...]
Christmas is fast approaching and you know what that means?
Now is the time to start planning your social media holiday posts and spread the holiday cheer! Do you want to know how to ‘sleigh’ your holiday marketing campaigns? There are 3.2 billion social media users worldwide and we all know that social media helps you to extend your reach, drive engagement, and bring in more sales. If you are not using social media to promote your brand at a time like this to sell your products and services, then you are missing a trick....... Did you know … [Read more...]
Finally – Facebook Business Suite
A LITTLE HELP FOR SMALL BUSINESSES Facebook announced the launch of their management tool, Facebook Business Suite, for a faster and easier way to manage business on Facebook and Instagram. Considering the dwindle in customers walking into stores due to the ongoing pandemic, small businesses are left to find new ways to sell and reach new customers. To help businesses save time and manage their pages and profiles across their apps, Facebook launched this all-in-one tool to help … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
10 Social Media Statistics You Need to Know in 2019
Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it's not going away - in fact, it's becoming more embedded into more societal elements, making it an essential connective tool. So how significant is social media in 2019?The listing below includes insights into overall social media … [Read more...]
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