Welcome to the Metaverse, where the impossible becomes possible and reality is only a suggestion. Here, you can be anyone and do anything, all from the comfort of your couch. And guess what? The Metaverse is not just a cool place to hang out with your friends, it's also the future of commerce. Yes, you heard us right. The Metaverse is where the business world is heading, and it's not hard to see why. Imagine being able to try on clothes before you buy them, test drive a car without … [Read more...]

Instagram is introducing a new feature called "Broadcast Channels", which will allow users to watch live broadcasts on the platform without the need to follow individual accounts. This new feature is set to launch in the coming weeks and will be available to all users. Broadcast Channels will feature a curated selection of live videos from accounts that users might be interested in, based on their interests and viewing history. This new feature aims to help users discover new content … [Read more...]

Instagram has become one of the most popular social media platforms for businesses to reach their target audience and engage with them. With over 1 billion active monthly users, Instagram offers a huge opportunity for businesses to showcase their products and services, build brand awareness and increase engagement. One of the most powerful tools on Instagram is hashtags, which can help you reach a wider audience and get discovered by new potential customers. In this article, we’ll discuss how … [Read more...]

Reels are short, highly visual and engaging videos you can create directly in the Instagram app. Their best practice is to be fun and entertaining, with a WOW or LOL factor, pulled in quickly via intrigue. Reels Best Practice So how do you make a reel? Where do you start? They should be: 🎥 Simple - don’t over complicate things. 🎥Entertaining - entertain your audience with short, sharp, funny clips. 🎥 Informative - Use them to inform your audience. How can your business help … [Read more...]

TikTok really isn’t about dances anymore! If you provide value, the platform is a goldmine to foster brand awareness. When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is. Great and engaging videos will gain longer watch time and will therefore end up on people’s ‘For You’ pages. … [Read more...]

Did you know that 89% of B2B marketers utilize LinkedIn?  If you find that your posts don't have much engagement, if you are persistent on LinkedIn, post every day, you will still appear in posts on your contacts LinkedIn feed! It goes to show you that consistency can be even more important than racking up likes which is something we all think is so important. How the LinkedIn algorithm works As far as we can suss out, the LinkedIn algorithm does the … [Read more...]

Following on from our last blog! What is the Instagram Algorithm? When it comes to engagement, Instagram is light-years ahead of Facebook. Brands' content on Instagram gets a 1.6% engagement rate. Let's look at how business owners utilise Instagram. How this social media algorithm works The Instagram algorithm has the following characteristics: ·         Prioritises posts with the highest number of … [Read more...]

We often hear people talking about algorithms, but many cannot keep up with the algorithms always changing and many people do not understand what they are and how you can overcome some of the hurdles faced on Facebook!!!  Are you worried that your content will suffer an even lower reach and engagement than it did in 2021 and 2022 and spilling over to 2023?  You're not alone.   Paid social media traffic is critical for many businesses and brands, but organic … [Read more...]

If you’re looking to get started with social media marketing, the first thing you need to do is choose the platform that best fits your brand. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches. Here are the basic principles for overall social media. If you are looking to start your social media and just don't know where to begin as you … [Read more...]