Does your business need to create more videos? Over the past few years, one of the best B2B content strategies has been to create webinars, downloads, eBooks, and blog posts that you can host on your website. Then when you share links to these pieces of content on social media you are driving organic traffic back to your website and hoping to convert that traffic into customers.While this strategy still works, social referrals seem to have been declining. Google started to overtake social … [Read more...]
LinkedIn Groups – Yay or Nay?
When it comes to LinkedIn, the one question we hear time and time again is “Should we be spending my time participating in LinkedIn Groups?” The answer is “yes” and here’s why… LinkedIn Groups are virtual meeting rooms where people with similar interests can post and hold conversations around subjects they want to share or learn more about. Participating in Groups allows you to show off your skills and knowledge around a subject and start to grow relationships with like-minded … [Read more...]
Have you been wondering how to optimise your marketing images for all the different social media platforms?
Are you are looking for a guide to help you make sure your image dimensions are correct then read on..... This is more important on Social Media than some realise! Here is a breakdown for you on all the image sizes needed for what you need. Facebook Image Sizes Facebook Profile and Cover Image Dimensions The square Facebook profile picture should be 180 x 180 pixels and your cover image should be 820 x 312 pixels. Note that this profile picture will now show as a circle in the news … [Read more...]
Diving in head first with Social Media tips!
Let's see how we can give you a leg up with all that's trending this year on social media and some tips on how to use them to your business' advantage. 1. Videos According to the latest statistics, 80% of the total global internet traffic will soon be attributed by videos this coming 2020, with 87% of marketers utilise videos into their campaigns and viewers believe that 95% of messages from videos are retained on their minds. Tips: Create a unique video-something … [Read more...]
Have you noticed that more people using hashtags on LinkedIn?
Explore the Hashtags you follow feature!!!! LinkedIn is now encouraging users to post and search for specific hashtags using the your community's section on the left side of the LinkedIn feed. In your communities box on your home page, you now have the ability to manage hashtag use and conversations, right from a convenient location. Click the pencil icon to start adding hashtags to your list....... Click on any hashtags you are following to monitor and join the conversations built … [Read more...]
What’s the best fit for you?
Whether you’re new to social media or a seasoned professional, Identifying which platforms are the best fit for your business and making sure you use them effectively to stay ahead of the competition is key to ensuring your time is well spent. To help break it down, Smash Social have put together a summary of the key social media platforms, so you can check you’re on the right track. Twitter 13 million Twitter users in the UK. 500 million tweets sent per day. Most users are aged … [Read more...]
Are you on LinkedIn every day?
The best way to maximize the value of LinkedIn is to get into the habit of engaging with the platform on a daily basis. Now before you groan and say, “But who has time for that?” consider this: You need only invest nine or fewer minutes in LinkedIn to complete these activities, as long as you complete them on a regular basis. Update your status. Every day let your peeps know what you’re up to using the LinkedIn “share an update” feature. Out of sight, out of mind applies to your status: … [Read more...]
OMG! Your LinkedIn Profile Settings May Be All Wrong!
The default options for LinkedIn profile settings and privacy settings are often not optimal for most people and could actually be hurting you. Your settings affect the way your audience views you and the ability for them to easily connect with you, as well as your ability to see who is viewing your profile. If set incorrectly, they may be hurting your overall business development efforts. To find your settings, click on the Me icon and then Privacy & Settings. Most of us don’t even … [Read more...]
Tips for Better Business Marketing on LinkedIn
LinkedIn Tips for Better Business Marketing A high number of B2B marketers use LinkedIn to generate leads and distribute content. Meanwhile, according to the platform, up to 46% of social media traffic comes from their site. Now is the perfect time to utilize LinkedIn to boost your digital marketing strategy. If you don’t know where to start, here are some tips and for better business marketing on LinkedIn. Create a Professional Profile Although the majority of your marketing … [Read more...]
Why Blogging is a must for #smallbusiness
Blogging came on the scene as a great marketing tool in 2003 when marketers could see how many easy to use platforms were available for them to use.... Anyone can set up a blog but this does not mean that everyone should ave one, and many businesses start blogging without even giving it any thought to why, how and who is going to be doing it!!!!!! Over half of blogs written end up abandoned within the first few months. This is only very important if you start a blog for your business and … [Read more...]