When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned. So what is Shadowbanning? Shadowbanning is the act of blocking a user's content on social media sites, in such a way that … [Read more...]
Finally – LinkedIn rolls out Stories feature worldwide
LinkedIn has launched LinkedIn Stories worldwide, an opportunity for individuals and company pages to publish photos and short videos via the mobile app. So, can the feature bring a little Instagram glamour to the networking platform? What does LinkedIn Stories look like? The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration, offering a more casual and immediate way to share news, insight and highlights.Such posts will … [Read more...]
What is Instagram Reels, and how can you use them in your marketing strategy?
Instagram Reels is a brand new way to create fun and engaging video content. Similar to Tiktok, Instagram users can record and edit together 15 to 30-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. With its own version of the For You page: the new Reels Explore Feed means you can find the Reels feed on the Instagram Explore Page. This has been a huge change on the app and has now given a significant push to have users … [Read more...]
Finally – Facebook Business Suite
A LITTLE HELP FOR SMALL BUSINESSES Facebook announced the launch of their management tool, Facebook Business Suite, for a faster and easier way to manage business on Facebook and Instagram. Considering the dwindle in customers walking into stores due to the ongoing pandemic, small businesses are left to find new ways to sell and reach new customers. To help businesses save time and manage their pages and profiles across their apps, Facebook launched this all-in-one tool to help … [Read more...]
6 Ways to Get More Social Media Traffic to Your Website in 2020
Are you looking for ways to increase traffic to your business website? Want to know how to get more of your social media followers onto your site? Here’s a quick summary: Add links to social bookmarking sitesAdd calls-to-action on links you shareUse pinned posts on social media networksMake your social media cover images calls-to-actionsAnswer questions on social Q&A sitesHave employees share content on their social channels WE HOPE THAT LITTLE SNIPPET OF INFORMATION HELPS … [Read more...]
Adapting your content marketing in the age of coronavirus
How do brands need to adapt? Tone of voice is crucial Empathy is key. You must be respectful of the situation. Many people are suffering, and many businesses are, too. Meanwhile, some brands are having huge surges of demand. We spoke to a packaged food brand manager recently who said that sales were at a record level, particularly for snacks and comfort foods. Other brands in less fortunate sectors are facing huge losses. Whatever your situation, you must show that you care and back … [Read more...]
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]
Is Your Instagram Engagement Going Down? Here’s How to Fix it
Over the past couple of months, we have noticed a significant drop in impressions, engagement, and number of new followers. The reason: Instagram’s 2019 Algorithm. Thanks to this new update, only 10% of your followers are able to see your post. Below are the easiest ways to keep your audience engaged: Post Photos / VideosPost Stories OFTEN AT LEAST ONCE A DAY!Instagram LivesIGTVReply to your DMsReply to Comments Odds are you’re already doing most of these, which is really great! … [Read more...]
The easiest ways to keep your audience engaged on Instagram 2019!
The easiest ways to keep your audience engaged on Instagram 2019 are the following points that are so important for your IG strategy.... Post Photos / VideosPost StoriesInstagram LivesIGTVReply to your DMsReply to Comments Perhaps you are already doing most of these, which is great but the real question is how often? It is a fact that the more time you spend keeping your followers engaged, the more Instagram will favour you. This means you should do the majority of these points … [Read more...]
Tips and research on the latest Instagram algorithm update this August 2019
You may have noticed Instagram are now targeting a lot more proxies and automation services known as a third-party app & we have recognised this pattern because Instagram used to only do five updates a year but in the last two months they’ve done eight consecutive updates each week. We strongly recommend you do not use any third-party engagement apps and especially do not give away your password because Instagram seems to be detecting that each time you enter the password … [Read more...]
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