(Word count – 2,447) - by Danny Rothstein (our fantastic temporary intern assistant) Rationale If the photograph’s ‘objectivity’[1] captures something that could be lost in time, then the photobook becomes their place to attain something more than the sum of their parts. Or as Sergei Eisenstein calls it in his 1939 essay Methods of Montage a ‘third something’. That is what I have aspired to with this photobook; the question is what third something am I trying to show? When I first came … [Read more...]
Meta gives us a great new update!
We know how important it is to get your videos seen by as many people as possible. But what if you're also a busy person? How can you make sure that your video content gets the visibility it deserves? Meta has now shared a New Way to Schedule Facebook and Instagram Reels!!! FINALLY!!!Now, you can upload, edit, and schedule Reels directly from your desktops, making it easier to batch video content and plan around other posts.Meta recently added the ability to schedule both Facebook and … [Read more...]
The Buyers Journey
We know that most people do not wake up in the morning and think, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is named the buyer’s journey and one that Smash Social Ltd use! Why? Because your consumers are more switched on than ever before. Increasingly it’s important to deeply understand your buyer personality so you can create content that helps them along that path … [Read more...]
Instagram post times – what works best!
Is there a best time to post on Instagram? Every brand might have a slightly different sweet spot for posting on Instagram — because every brand caters to a unique audience, with unique behavior patterns on social media. But, that said, there are certain best practices you can follow that tend to yield great results across the board. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer … [Read more...]
17 Social Media Trends for 2022 and Beyond
Saying that most people spend a good part of their days on social media would not be an exaggeration. Well, not in today's world. Social media has become an integral part of people's lives and daily routines. Given the importance of social media in consumers' lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. However, there is a content overload on social media, and the competition is very high. It can be challenging for you to … [Read more...]
The Do’s and Don’ts of Reels
Here is a very quick overview for all you reel lovers out there!!! YOU ARE WELCOME Do’s: • Make sure reels are attention-grabbing and entertaining. Give the reel a plot twist or come up with a witty video. • Be inspiring. Inspirational reels can start trends that other users can participate in. • Use creative tools like filters or camera effects. • Share vertical videos instead of horizontal. • Use sounds from Instagram’s music library or original audio. • Experiment. … [Read more...]
Get to know social media marketing..for beginners
Around the world, nearly four billion people use social media on average each day. Because consumers spend about 30% of their time using social media, businesses looking to market themselves use social media, too. Social media marketing gets products and services in front of consumers with authenticity and some transparency. Social media marketing usually includes attractive images, helpful videos, and information-gathering links. Businesses use social media to share product … [Read more...]
Awesome Social Media Tips for Cyber Weekend
Friday, 26 November Black Friday 2021 & Monday, 29 November Cyber Monday 2021 Social media plays a huge part in driving visitors to online stores for Black Friday. So come Black Friday weekend make sure your channels are prepped for promoting special offers, as well as responding to customer service requests. Here are some expert tips to help you to crush Black Friday weekend 2021! Prepare your social media profiles Facebook drives the most referrals to eCommerce sites. … [Read more...]
How does the Instagram algorithm actually work?
Smash Social get asked this question a lot! If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in very mysterious ways and with that comes questions like: “Why is my Instagram engagement down?” “Why am I now getting less likes on Instagram?” “Have I been shadow banned?” Instagram know they need to do a better job of explaining the Instagram algorithm, and you may have noticed in recent months they have been more transparent in blog … [Read more...]
It’s a busy social media life!!
A typical day in the life of Tarryn (repeated daily!!! - well almost) This can vary but basically a good idea of what goes into a day. 😁 Wake up 7.30am and immediately very quickly scan emails, check bank account and freak at that mascara that I didn’t really need to buy! 😁 Then shower etc…and put something pretty on. 😁 A few household duties to be done before sitting at office desk at 8.45am, grab a diet coke, water, chewing gum and a breakfast bar. 😁 8.50am Go through emails … [Read more...]
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