Not long ago, Instagram announced a brand-new feature they are planning to introduce: Shoppable Instagram Stories Stickers. Smash Social are massive fans of Instagram Stories and this new addition only comes to strengthen our passion. We feel this could be a real asset for your sales strategy. Fact is Instagram is rapidly changing the way customers interact with brands and businesses. According to Instagram 75% of the users who see an Instagram post also take action. They visit the bio … [Read more...]
HOW MUCH TIME DO YOU SPEND ON INSTAGRAM?
WELL NOW WE KNOW! Back in August, Facebook and Instagram announced they would introduce new activity dashboards that tracked how much time users spent inside the apps. In order to access these tools on Instagram, head to your profile page, and tap on the hamburger icon. Here you will see an option called "Your Activity" which is a dashboard showing your average time you have spent on the app on that particular device. Tap any bar representing days from the past week, and you will be able … [Read more...]
Is Snapchat Right for My Business?
Snapchat is becoming more and more popular as the years and months go by. As a social media platform it has a younger demographic of millennials and Generation Z users. However there is no denying its popularity and that it is a major player in the social media world - and THAT IT IS GOING NOWHERE! So the question “Should I be using Snapchat for business? Is Snapchat marketing right for my program?” The answer—it depends. What are Snapchat Strengths? With all the recent current … [Read more...]
How to Gain a Massive Following on Instagram
We absolutely love this infographic from www.leisurejobs.com Are you looking for ways to get more followers on Instagram? Want your Instagram account to stand out from your competitors? Here’s a quick summary: Post consistently Go live, post videos and stories Use quality hashtags Share user generated content Collaborate with others Post at your best times Use your analytics Engage your fans Host contests Cross-post Infographic below.. it's a long one.. so keep scrolling … [Read more...]
Black Friday – Are you ready?
Are you ready for one of the biggest commercial weekends with Social Media Marketing? Black Friday is coming! So, if you haven’t got your social media strategy ready – DO IT NOW! HERE ARE SOME SIMPLE GUIDELINES FROM SMASH SOCIAL. Have you done a previous campaign? Plan - Prepare - Implement! Smart people learn from their mistakes, wise people learn from other’s mistakes. So you must do your research and see the best and worst campaigns from the previous year. You can enlarge and … [Read more...]
Are you sick of trying to figure out what to share online?
Do you just want the results everyone else seems to be getting? Probably you have no time to fix the uninspired content getting you down. Really, you just can’t get around how to navigate your business through social media. Social media accounts for a HUGE percentage of customer conversions and brand awareness. But only if you do it well. Our company promise: We promise to treat every business we work with as if it were our own and to deliver tremendous value for money. We……Listen, … [Read more...]
Instagram updates and news!
Over the past few months of many Instagram updates, we’ve seen the platform working hard to expand its features, transforming it further from a photo-sharing app to an engaging and highly-effective marketing platform for businesses. Now we are seeing even more changes that continue along the trend, including new shopping features that could further increase how people use Instagram and shop within the app. We’re now also getting more amazing features that will help brands on Instagram with … [Read more...]
LinkedIn Groups – Yay or Nay?
When it comes to LinkedIn, the one question we hear time and time again is “Should we be spending my time participating in LinkedIn Groups?” The answer is “yes” and here’s why… LinkedIn Groups are virtual meeting rooms where people with similar interests can post and hold conversations around subjects they want to share or learn more about. Participating in Groups allows you to show off your skills and knowledge around a subject and start to grow relationships with like-minded … [Read more...]
Ditch the Cliche image!
The right visual does more than take up space. It captures attention, creates a little mystery, invites the reader to dig into your carefully-crafted text. Good visuals are doubly important for amplification, too: Your Twitter, Facebook, and LinkedIn shares will all include an image. There’s plenty of great content available. It’s up to you to find and choose it over the cliché stuff. Whether you’re using Shutterstock or any other paid photo site, start by avoiding these cliché photo … [Read more...]
Facebook update for Marketers
Here's a small Facebook update that will of great interest to social media marketers - Facebook is now allowing some Pages to join Facebook groups, and comment and interact within them as a business Page. When Social Media Today asked Facebook about the update, a spokesperson provided them with the following explanation: "We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the … [Read more...]
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