Instagram has become one of the most popular social media platforms for businesses to reach their target audience and engage with them. With over 1 billion active monthly users, Instagram offers a huge opportunity for businesses to showcase their products and services, build brand awareness and increase engagement. One of the most powerful tools on Instagram is hashtags, which can help you reach a wider audience and get discovered by new potential customers.
In this article, we’ll discuss how to use Instagram hashtags for your business and how to make the most of them to achieve your marketing goals.
Why Hashtags Are Important for Businesses on Instagram
Hashtags are essentially keywords that categorize your content and make it discoverable by others who are interested in the same topics. When you use a hashtag in your Instagram post, your post will appear in the search results for that hashtag, making it easier for people to discover your content. Hashtags also help increase your visibility and reach, especially if you use popular hashtags that have a large number of followers.
How to Use Instagram Hashtags for Your Business
Research relevant hashtags
The first step in using hashtags for your business on Instagram is to research relevant hashtags that are related to your industry and target audience. You can start by checking out your competitors and see which hashtags they are using. You can also use hashtags related to your product or service, location, and niche. You can find relevant hashtags by searching for keywords on Instagram or hashtag tools.
Use a mix of popular and niche hashtags
Using a mix of popular and niche hashtags can help you reach a wider audience and increase your visibility. Popular hashtags are those that have a large number of followers, while niche hashtags are those that are more specific and have a smaller following. For example, if you sell handmade jewellery, you can use popular hashtags like #jewellery and #handmade, as well as niche hashtags like #handmadejewellery and #bohojewellery.
Use branded hashtags
Using branded hashtags can help you build brand awareness and increase engagement. You can create a branded hashtag that is specific to your business and encourage your followers to use it when they post about your products or services. For example, if your business name is “Happy Jewellery”, you can create a branded hashtag #HappyJewelry.
Limit the number of hashtags
While using hashtags can increase your visibility and reach, using too many hashtags can make your post look spammy and reduce engagement. It is recommended to use a maximum of 30 hashtags per post.
Stay updated on banned hashtags
Instagram periodically bans certain hashtags that are used for inappropriate or spammy content. To avoid having your post removed or penalized, stay updated on the latest banned hashtags and avoid using them in your posts.
Hashtags are a powerful tool for businesses on Instagram to reach a wider audience, increase visibility and engagement, and achieve their marketing goals. By following these tips on how to use Instagram hashtags for your business, you can effectively use hashtags to promote your brand and connect with your target audience. Start implementing these strategies today and see the results for yourself!