Reels are short, highly visual and engaging videos you can create directly in the Instagram app. Their best practice is to be fun and entertaining, with a WOW or LOL factor, pulled in quickly via intrigue.
Reels Best Practice
So how do you make a reel? Where do you start?
They should be:
🎥 Simple – don’t over complicate things.
🎥Entertaining – entertain your audience with short, sharp, funny clips.
🎥 Informative – Use them to inform your audience. How can your business help them?
🎥 Fun – Keep it light, bring up to 30 seconds of joy.
🎥 Twist – Can you give them a surprising and unexpected ending?
Reels Dos – Key Points
Do inspire creation.
Do share original & authentic content, created with the Instagram reels camera.
Do use the Instagram music library and audio tools.
Do stay relevant with cultural movements and topics.
Do have a WOW or LOL factor.
Do pull in the viewer quickly – the more intriguing the better.
Do have a fun surprise or twist for your audience.
Do follow Instagram Community Guidelines.