What is the Tik Tok Algorithm?

TikTok really isn’t about dances anymore! If you provide value, the platform is a goldmine to foster brand awareness.

When it comes to TikTok, hashtags and posting time will not matter. The only thing that matters to the TikTok algorithm are watch time metrics. Essentially, if you want to influence your watch time metrics, it all boils down to how good and qualitative your video is.

Great and engaging videos will gain longer watch time and will therefore end up on people’s ‘For You’ pages. This For You Page is a highly personalised feed unique to each user.

The TikTok algorithm is very-skilled in picking up the likes and dislikes of its viewers based on how you interacted with other videos previously. The platform continues to show highly targeted and relatable videos the more time you spend on TikTok. Let’s dive into the factors contributing to the TikTok algorithm in 2023.

How TikTok’s social media algorithm works

When you post a video on TikTok, it is first shown to and tested with a few hundred viewers. Do the viewers get bored and scroll to the next video, do they watch your video until the end, or even, watch it multiple times?

After your video performed well in the first round, TikTok will continue to test it with larger audiences. If your video performs well on all or most fronts, it is pushed to the For You page. The following about its algorithm has been revealed by TikTok:

A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

These factors, in this particular order, decide how much your video will be shown:

  • Watch time
  • Shares
  • Saves
  • Comments
  • Likes

Tips for winning on TikTok in 2023

  • Pack your content with value. Either educate, inspire or entertain your audience to get to that desired For You page.
  • TikTok is an extremely high-speed platform that lives on trends and trending sounds. Generally, a trend surfaces on other social media platforms days, weeks, or months after it started trending on TikTok. To leverage this and maximize views for your account, try making use of trending sounds that can be found on the platform.
  • Focus on very niche content. If your videos are good, they have a natural way of founding their target audience.
  • Younger generations are using TikTok as a search engine. Browse the TikTok trending keywords by typing queries into the app’s search bar. Add these keywords throughout your bio, say them in your video, add them as subtitles, etc.
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