How do brands need to adapt? Tone of voice is crucial Empathy is key. You must be respectful of the situation. Many people are suffering, and many businesses are, too. Meanwhile, some brands are having huge surges of demand. We spoke to a packaged food brand manager recently who said that sales were at a record level, particularly for snacks and comfort foods. Other brands in less fortunate sectors are facing huge losses. Whatever your situation, you must show that you care and back … [Read more...]
Archives for April 2020
Support Corona care Challenge!
This story is one that has touched the hearts of many, a Hertfordshire family that are aiming to raise £100,000 to help the elderly, isolated and NHS workers throughout London and the surrounding areas. Emma Miller along with her siblings and cousins created the project and recently said in her interview on BBC News that she is thrilled with the response they have had so far after documenting their journey on their social media pages. They are trying to raise up … [Read more...]