Are you ever left pondering, "How frequently should I share content on Instagram to expand my follower base?" or perhaps, "What's the ideal posting schedule to keep my Instagram audience engaged?" Determining the right posting frequency is a crucial aspect of social media marketing, and while it's not rocket science, it's not without its complexities. You must consider shifting trends, ever-evolving algorithms, and the very real phenomenon of social media fatigue. Moreover, what constitutes the … [Read more...]
Meta Introduces their Broadcast Channel on Instagram
So, what is Instagram Broadcast Channel? Broadcast channels are one of the latest Instagram features. They allow creators to send direct messages to their followers. For the receivers, it's like a mass WhatsApp group text you can't reply to. Anyone with a Creator account on Instagram can access it and open up their one-to-many group chat Why Create an Instagram Broadcast Channel? You can use broadcast channels to share content you want a specific group of people to see. That group could … [Read more...]
Introducing Instagram Threads: A Game-Changing Messaging App
Introduction: In a move to revolutionise online communication and provide a more intimate social experience, Meta, the parent company of Facebook, Instagram, and WhatsApp, recently launched Instagram Threads. This highly anticipated messaging app aims to redefine the way we connect and engage with others in real-time. In this blog post, we delve into the exciting world of Instagram Threads, exploring its features, impact, and potential as a contender in the social media landscape. With … [Read more...]
Unleashing the Power of Instagram Reels in 2023: A Game-Changer for Brands
As the digital landscape continues to evolve, social media platforms remain at the forefront of connecting people, brands, and communities worldwide. Among these platforms, Instagram has emerged as a powerhouse, constantly introducing innovative features to captivate its vast user base. In 2023, one such feature has taken the marketing world by storm: Instagram Reels. Today, as a Social Media experts, we are here to delve into the benefits that make Instagram Reels an indispensable tool for … [Read more...]
TikTok – What’s it all about?
TikTok has taken the social media world by storm, with over one billion active users worldwide. It is a video-sharing app that allows users to create short-form videos, ranging from 15 seconds to one minute. While some people may view TikTok as just another social media platform for entertainment, it has several benefits that can enhance your life. In this blog, we will explore some of the benefits of TikTok. In conclusion, TikTok is more than just a social media platform for … [Read more...]
Best practices for Instagram stories
Instagram Stories have become a popular feature on the platform, with over 500 million daily active users. They provide businesses with an excellent opportunity to engage with their followers, showcase their products and services, and build their brand. However, to make the most of Instagram Stories, it’s essential to follow best practices that ensure your stories are engaging, informative, and visually appealing. In this blog, we’ll discuss some of the best practices for creating Instagram … [Read more...]
Our Guide to Reels Best Practices
Reels are short, highly visual and engaging videos you can create directly in the Instagram app. Their best practice is to be fun and entertaining, with a WOW or LOL factor, pulled in quickly via intrigue. Reels Best Practice So how do you make a reel? Where do you start? They should be: 🎥 Simple - don’t over complicate things. 🎥Entertaining - entertain your audience with short, sharp, funny clips. 🎥 Informative - Use them to inform your audience. How can your business help … [Read more...]
Getting Started?
If you’re looking to get started with social media marketing, the first thing you need to do is choose the platform that best fits your brand. The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok and Snapchat. Different social media marketing sites require different approaches. Here are the basic principles for overall social media. If you are looking to start your social media and just don't know where to begin as you … [Read more...]
The Buyers Journey
We know that most people do not wake up in the morning and think, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is named the buyer’s journey and one that Smash Social Ltd use! Why? Because your consumers are more switched on than ever before. Increasingly it’s important to deeply understand your buyer personality so you can create content that helps them along that path … [Read more...]
Instagram post times – what works best!
Is there a best time to post on Instagram? Every brand might have a slightly different sweet spot for posting on Instagram — because every brand caters to a unique audience, with unique behavior patterns on social media. But, that said, there are certain best practices you can follow that tend to yield great results across the board. In general, posting when your followers are online is key, because the Instagram algorithm prioritizes recency. This means that, if all else is equal, a newer … [Read more...]
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